East Coast Area Sales Director

Base Salary: $115,000-$150,000, dependent on experience On-Target Earnings (OTE): $300,000 in year one, with potential to grow Actual earnings may vary based on individual performance and plan attainment Job

Location:

Remote | Travel Required - 50% of the time Are you EPIC? Do you have the ability to demonstrate, understand and apply HFD’s core purpose and values in all that you do? At HFD, our mission is to make healthcare more affordable by giving everyone a better way to pay. In order to accomplish this mission, we must ensure that our team is aligned with our E.P.I.C. values: E xcellence: Always exceeding expectations! P assionate: Executing with boldness!

I nnovative: Pioneering a better way! C ollaborative: Together we win! The EPIC East Coast Area Sales Director we are looking for: A disciplined, strategic, and team-oriented leader who can balance coaching, execution, and enterprise engagement. This person will oversee HFD’s East Coast sales team, spending about half their time in the field alongside their reps. They will ensure alignment with corporate partners, act as the point of escalation for key accounts, and represent HFD at key events.

Their success will be measured by regional growth, consistency of execution, and the performance of the team they lead. As an East Coast Area Sales Director, you will: Lead, mentor, and develop a team of Area Managers along the East Coast. Coach the team to performance metrics, ensuring accountability to sales volume, growth, and adoption. Spend ~50% of the month co-traveling with area managers to drive sales acumen and best practices.

Serve as the point of escalation for key accounts and high-priority provider relationships. Partner with corporate partners’ sales leadership to ensure strategy, messaging, and execution are aligned. Collaborate with Marketing, RevOps, and Provider Support to ensure smooth execution. Monitor competitive activity and market trends, providing leadership with feedback to guide strategy. Drive rollout of strategic initiatives and messaging, ensuring consistency across the region.