Principal UX designer

About HG
HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points.
Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.

About the Role
We're seeking a passionate and experienced Principal UX Designer to serve as our Head of UX, owning the user experience design process from concept to delivery. The ideal candidate is a strong advocate for the user, with a track record of creating intuitive, accessible, and engaging digital experiences — and is comfortable operating as a design team of one, balancing hands-on execution with strategic ownership. You'll be the primary voice for UX across the product organization, translating user needs and business goals into effective design solutions.

What you’ll do

• Own the end-to-end UX design process, from initial research and ideation through wireframing, prototyping, and final implementation.
• Conduct and lead user research and usability testing to deeply understand user behavior, needs, and pain points. Synthesize findings into actionable design insights.
• Collaborate closely with cross-functional teams including product managers, engineers, and stakeholders to define product strategy, requirements, and features.
• Create and maintain design deliverables such as user flows, wireframes, prototypes, and high-fidelity mockups using industry-standard tools.
• Champion user-centered design principles and best practices across the organization, ensuring design decisions are data-informed and user-validated.
• Own and maintain the design system to ensure consistency and scalability across products.
• Manage external design contractors or agencies as needed to supplement capacity.
• Set the design function's standards and processes — critique cadence, research practices, tooling — even as a team of one, so they can scale as the team grows.

What we are looking for

• 10+ years of professional experience in a UX design role, with at least 5 years in a senior or principal capacity.
• A strong portfolio that demonstrates expertise in user research, interaction design, and visual design.
• Proven ability to operate as a design team of one — balancing strategic ownership with hands-on execution, and managing competing stakeholder priorities without a team to delegate to.
• Proficiency with modern design and prototyping tools such as Figma and Sketch; familiarity with AI-assisted design/prototyping tools is a plus.
• Proven experience leading user research methodologies (e.g., interviews, surveys, usability tests) and data analysis.
• Excellent communication and presentation skills, with the ability to articulate design rationale to a variety of audiences, including senior leadership.
• Experience working in an Agile development environment is highly desirable.
• A bachelor's degree in Design, Human-Computer Interaction, or a related field is preferred.
• Familiarity with GTM Intelligence and data platforms is a strong plus.
• Significant overlap with US business hours is required.

Preferred Qualifications

• Strategic thinking and problem-solving, with the judgment to prioritize independently.
• User-centered design and design thinking methodologies.
• Information architecture and interaction design.
• Empathy for users and the ability to advocate for their needs.
• Strong cross-functional collaboration, especially in the absence of a design team to lean on.

What we offer/Benefits
We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success.
We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club, you will always have a real voice in shaping the kind of workplace we build together.

Equal Opportunity Employer
HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.