- Area of Talent: Corporate
- HR Division: Corporate
The Manager, FP&A – Corporate Marketing is responsible for the end-to-end ownership of forecasting, planning, and financial analytics across all Corporate Marketing channels within the Real Estate segment. This role centralizes forecasting processes into a single FP&A function and leads the continued development of driver-based models covering package sales, tours, revenue, and marketing expenses.
This position partners closely with FP&A leadership, Business Operations, and Accounting to deliver accurate forecasts, optimize marketing investment, and provide actionable insights that drive business performance.
Responsibilities
- Own the full Corporate Marketing forecast, including packages, tours, revenue, and expenses across all channels
- Develop and maintain driver‑based forecasting models that connect packages, tours, sales, revenue, and costs in an integrated framework
- Lead monthly forecasting cycles, ensuring accurate and timely inputs with clear alignment to business performance
- Analyze key metrics such as CPP, CPT, VPG, and conversion rates to identify trends and performance opportunities
- Deliver clear variance analysis vs. forecast, budget, and prior year, highlighting key drivers and root causes
- Manage forecasting of marketing spend, call center costs, and G&A, ensuring alignment to activity drivers
- Own package and tour-related revenue forecasting, including GAAP alignment
- Lead Risk & Opportunity analysis and scenario modeling to support decision-making and mitigate forecast gaps
- Partner with cross-functional teams to validate assumptions, improve forecast accuracy, and drive performance
- Prepare executive-ready reporting and insights to support leadership decisions
- Drive transformation to standardized, system-driven forecasting processes, reducing reliance on offline models and improving scalability
Qualifications
- Bachelor’s Degree in Finance, Accounting, Economics, or related field
- 5–7+ years of FP&A or related experience, preferably supporting marketing, call center, or sales-driven environments
- Strong understanding of driver-based forecasting and financial modeling
- Advanced proficiency in Microsoft Excel; experience with large datasets required
- Experience with Oracle EPM / Hyperion SmartView or similar planning tools preferred
- Strong analytical, organizational, and communication skills with ability to manage multiple priorities
