Sales Director

At High Point Living, we are redefining what lifestyle means for active adults. Our communities are designed for people who are ready for something more: more connection, more ease, and more purpose in how and where they live. Our buying model offers a modern path to homeownership, combining the freedom of owning your home with the simplicity of leasing the land beneath it.

As a Sales Director, you will represent High Point Living at one of our growing communities and play a central role in helping both new buyers and resale homeowners navigate their next move. This role is about more than closing a sale. It is about people. It is about being a trusted resource, building genuine connections, and helping future residents feel excited, informed, and supported throughout their journey.

You will collaborate with the marketing team to ensure we are capturing qualified leads, keeping momentum strong, and converting interest into happy homeowners. Backed by coordinated campaigns, premium homes, and a clear lifestyle promise, you will help many people find not just a new home but a better way of living.

You will be responsible for:

• Build meaningful relationships with prospective buyers by offering helpful guidance, conducting tours, and creating a welcoming experience from first contact to close. This role emphasizes trust-building and personalized engagement over transactional sales.
• Own the full sales pipeline and performance targets, including CRM management, follow-ups, and collaboration with marketing to convert leads into homeowners. 
• Educate buyers on the unique land-lease homeownership model, helping them understand the flexibility, convenience, and long-term value it offers compared to traditional home buying.
• Collaborate with marketing to activate local campaigns, ensure accurate listings, and provide feedback on lead quality and buyer behavior to improve outreach and conversion strategies.
• Other duties as assigned.

To be successful in this role, candidates should have prior relevant experience or demonstrate attributes and/or transferable experience and skills acquired in a different industry or in a different context:

• 2 to 4 years of experience in new home sales, leasing, real estate, or other customer-facing sales environments;
• Previous experience working with 55+ or lifestyle-focused buyers is a plus;
• Demonstrated ability to meet or exceed individual sales goals in a structured sales process;
• Experience using a CRM system (such as HubSpot) to manage leads and sales activity;
• Excellent interpersonal and verbal and written communication skills;
• High level of confidentiality and professionalism; and,
• Proficiency in MS Office Suite and experience with web-based applications.