Director de Marketing Fraccionario - Construcción

<div class="trix-content"> <h1>Fractional Chief Marketing Officer</h1><div>Hometown Builders Unlimited<br>Slinger, Wisconsin<br><br> </div><div>CURRENT REALITY<br><br> </div><div>You know how to market a home-service business.<br><br> </div><div>You understand lead generation, paid traffic, content, websites, follow-up, and the numbers behind all of it.<br><br> </div><div>But you’re tired of being held responsible for results while being kept at arm’s length.<br><br> </div><div>No access to leadership.<br>No clear direction.<br>No authority to make decisions.<br>Not enough support to execute the plan.<br><br> </div><div>You don’t need another client who wants “more leads” but won’t give you the access or influence required to produce them.<br><br> </div><div>You need a company that’s ready to treat marketing like a real business function.<br><br> </div><div>A BETTER FUTURE<br><br> </div><div>At Hometown Builders Unlimited, you’ll work directly with leadership.<br><br> </div><div>You’ll have a seat at the table, clear business goals, and real influence over the marketing direction of the company.<br><br> </div><div>We’re looking for someone who can bring strategy, leadership, accountability, and fresh ideas into one clear marketing plan.<br><br> </div><div>You won’t be hired to simply post on social media or manage random tasks.<br><br> </div><div>You’ll help build a marketing system that produces qualified opportunities, tracks performance, and supports the long-term direction of the business.<br><br> </div><div>THE OPPORTUNITY<br><br> </div><div>We’re hiring a Fractional Chief Marketing Officer to lead our marketing strategy and help us build a steady, measurable flow of qualified leads.<br><br> </div><div>This position requires one day per week in our Slinger, Wisconsin office.

The remaining work may be completed remotely.<br><br> </div><div>You’ll own five key areas:<br><br> </div><div>1. Marketing Strategy and Leadership<br><br> </div><ul> <li>Build quarterly and annual marketing plans</li> <li>Connect marketing priorities to company goals</li> <li>Manage the marketing budget</li> <li>Review performance and recommend changes</li> <li>Report monthly on lead generation and key marketing numbers</li> </ul><div>2.

Paid Advertising<br><br> </div><ul> <li>Manage Google Ads</li> <li>Oversee Meta advertising</li> <li>Build audience-targeting strategies</li> <li>Improve campaign conversion rates</li> <li>Coordinate retargeting campaigns and lead funnels</li> </ul><div>3.

Website, SEO, and Conversion<br><br> </div><ul> <li>Oversee website updates</li> <li>Improve search rankings</li> <li>Keep website content accurate and current</li> <li>Improve landing-page conversion</li> <li>Strengthen user experience and site performance</li> </ul><div>4.

Social Media, Content, and Creative Direction<br><br> </div><ul> <li>Build the company’s social media strategy</li> <li>Create content calendars</li> <li>Direct photo and video content</li> <li>Plan reels, testimonials, project showcases, and educational videos</li> <li>Develop seasonal campaigns and promotional ideas</li> <li>Keep the brand consistent across every platform</li> </ul><div>5.

Analytics and Performance<br><br> </div><ul> <li>Track website traffic, conversions, and lead sources</li> <li>Measure advertising performance</li> <li>Monitor engagement and audience growth</li> <li>Turn the numbers into clear decisions and next steps</li> </ul><div>This role is for someone who can think strategically, lead confidently, and stay close enough to execution to make sure the plan gets done.<br><br> </div><div>HOW SUCCESS IS MEASURED<br><br> </div><div>Your two primary scorecard numbers will be:<br><br> </div><ol> <li>Qualified leads generated per month</li> <li>Cost per qualified lead</li> </ol><div>We care about real business results.<br><br> </div><div>Traffic, impressions, likes, and engagement may support the strategy, but they aren’t the finish line.<br><br> </div><div>YOU’D BE A GREAT FIT IF...<br><br> </div><ul> <li>You’ve produced measurable marketing results for home-service companies</li> <li>You know how to connect marketing activity to qualified leads</li> <li>You take responsibility for results and don’t hide behind reports</li> <li>You communicate clearly and follow through</li> <li>You protect the brand and care about the quality of the work</li> <li>You can lead vendors, agencies, and internal team members</li> <li>You bring ideas, but you also know how to test, measure, and improve them</li> <li>You work well with direct access to ownership and leadership</li> <li>You can work from our Slinger office one day per week</li> <li>You’re always looking for ways to raise the standard</li> </ul><div>THIS ROLE IS NOT FOR YOU IF...<br><br> </div><ul> <li>Your experience is mostly outside the home-service world</li> <li>You focus on vanity metrics instead of qualified opportunities</li> <li>You need someone else to organize every priority for you</li> <li>You make excuses when campaigns miss the mark</li> <li>You struggle to explain marketing performance in plain language</li> <li>You prefer random tactics over a documented strategy</li> <li>You aren’t available to work from our office one day per week</li> <li>You want the title but not the responsibility</li> <li>You say yes to everything instead of giving leadership a clear recommendation</li> </ul><div>NEXT STEPS<br><br> </div><div>Send us a 3–5 minute video introducing yourself.<br><br> </div><div>Use the video to sell us on three things:<br><br> </div><ol> <li>Your experience marketing home-service businesses</li> <li>The results you’ve created for other companies</li> <li>How you believe you could help Hometown Builders Unlimited generate more qualified leads at a better cost</li> </ol><div>Be specific.<br><br> </div><div>Tell us what you worked on, what changed, and what numbers improved.<br><br> </div><div>Send your video to:<br><br> </div><div> <a href="mailto:[email protected]">[email protected]</a><br><br> </div><div>We’re not looking for a polished sales pitch.<br><br> </div><div>We’re looking for someone who understands the home-service market, can think like a marketing leader, and knows how to produce measurable results.</div> </div>