Digital Marketing Manager

<div>Key

Responsibilities:

<br>1. Strategy Development and Execution:<br>o Develop, execute, and optimize digital marketing strategies to drive customer acquisition,<br>lead generation, and brand awareness for SaaS products.<br>o Plan and manage multi-channel digital marketing campaigns including SEO/SEM, paid media,<br>email marketing, content marketing, and social media.<br>o Collaborate with sales, product, and customer success teams to align marketing efforts with<br>company goals.<br>2.

Campaign Management:<br>o Design and implement PPC, social media ads (LinkedIn, Google Ads, Facebook, etc.), and<br>display advertising campaigns.<br>o Manage the marketing budget to maximize ROI, track KPIs, and adjust strategies as needed.<br>o Analyze and report performance of all digital marketing campaigns, identifying trends and<br>insights for optimization.<br>3.

Content and SEO Optimization:<br>o Oversee content marketing initiatives including blogs, eBooks, white papers, case studies,<br>and webinars.<br>o Implement SEO best practices to improve organic traffic and search engine rankings.<br>o Collaborate with content teams to optimize website content and landing pages for SEO and<br>conversion.<br>4.

Lead Nurturing and Conversion:<br>o Develop and manage lead generation and nurturing processes using marketing automation<br>tools such as HubSpot, Marketo, or Pardot.<br>o Optimize conversion rates by designing and testing landing pages, CTAs, and lead capture<br>forms.<br>o Ensure seamless handoff of marketing-qualified leads (MQLs) to the sales team for follow-up.<br>5.

Data-Driven Marketing & Analytics:<br>o Use data and analytics tools (Google Analytics, Mixpanel, etc.) to track and measure<br>marketing performance.<br>o Conduct A/B testing to optimize campaign performance and maximize ROI.<br>o Develop dashboards and reports to communicate campaign performance to stakeholders.<br>6. Team Leadership and Collaboration:<br>o Lead, mentor, and manage a team of digital marketing specialists.<br>o Collaborate with the product, design, and engineering teams to ensure marketing efforts are<br>aligned with the product roadmap.<br>o Foster relationships with external partners, agencies, and influencers to amplify marketing<br>efforts.<br>7.

Brand Building<br>8. Content Marketing<br><br>Qualifications:<br> 8+ years of experience in digital marketing, preferably in a SaaS environment.<br> Experience in B2B SaaS marketing.<br> Proven track record of driving successful digital marketing campaigns and achieving business goals.<br> Expertise in managing PPC, SEO, SEM, email marketing, and social media campaigns.<br> Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo).<br> Solid knowledge of web analytics tools (e.g., Google Analytics, Mixpanel, Hotjar).<br> Experience with A/B testing, lead generation, and conversion rate optimization.<br> Excellent communication, leadership, and project management skills.<br> Analytical mindset with the ability to interpret complex data and make strategic decisions.</div><div><br></div><div>Preferred:<br> Knowledge of growth hacking strategies.<br> Familiarity with UX/UI principles for marketing.</div>