Community Growth Lead 

Employer: HR MGMT 10, LLC

Department: Marketing / Growth Employment

Type: Full-Time FLSA 

Classification: Exempt 

Reports To: Executive Leadership 

Direct Reports: None

Position Summary

HR MGMT 10, LLC is an Employer of Record providing workforce support services to partnered brands operating in regulated and multi-state environments.

The Community Growth Lead is responsible for owning and scaling user engagement within our mobile app ecosystem. This role drives daily in-app activity, gamified experiences, and user participation to transform the app into a dynamic, high-retention platform.

This position is ideal for someone with a background in consumer apps, loyalty platforms, or community-driven brands who understands behavioral psychology, growth loops, and content systems — and can execute quickly in a fast-paced environment.

Key Responsibilities

In-App Engagement & Content (Primary Focus)

• Own daily activity and content inside the app (posts, media, announcements)

• Build and manage a consistent in-app content calendar to ensure the feed always feels active

• Create a compelling reason for users to open the app daily

• Integrate influencer and UGC content into the platform

Gamification & Campaigns

• Design and execute engagement campaigns including giveaways, challenges, and reward mechanics

• Build and manage referral loops, scan-to-win mechanics, and other gamified growth systems

• Launch viral challenges and behavioral reward loops that drive participation

Retention & Growth Metrics

• Analyze user behavior and optimize for retention, session frequency, and engagement

• Track and report on Daily Active Users (DAU), weekly retention, and funnel performance

• Continuously test and iterate new growth and engagement strategies

Cross-Functional Collaboration

• Collaborate with marketing, events, and product teams to align campaigns

• Partner with influencer and creative teams to coordinate content pipelines

• Support event promotion inside the app to drive attendance and retention loops

Qualifications

Required

• 2–5+ years of experience in growth, community, or engagement roles (consumer apps preferred)

• Proven track record of increasing user engagement and retention

• Strong understanding of gamification and user behavior psychology

• Experience with content systems, campaign execution, and analytics

• Highly organized with the ability to execute quickly and consistently

Preferred

• Associate's or Bachelor's degree in Marketing, Communications, or related field

• Experience with loyalty or rewards platforms

• Background in influencer or UGC campaigns

• Familiarity with mobile app analytics tools

• Experience in cannabis, wellness, or consumer lifestyle brands

Skills & Competencies

• Strong understanding of engagement psychology (curiosity, FOMO, reward loops)

• Systems thinker — builds content calendars, workflows, and automation, not just one-off posts

• Comfortable with growth metrics: DAU/MAU, retention curves, funnel drop-offs

• Fast executor who ships consistently in a high-velocity environment

• Strong communicator for internal team coordination and campaign alignment

• Entrepreneurial mindset — thrives with autonomy and accountability

What Success Looks Like in This Role

• Daily and weekly active users trend upward consistently

• In-app feed is active, engaging, and never feels stale

• Campaigns launch on schedule with measurable engagement outcomes

• User session frequency and retention metrics improve quarter over quarter

• Content and growth systems run efficiently with minimal oversight

Compensation & Benefits

Annual Salary Range: $70,000 – $95,000. Salary is based on market data for the Orange County, CA region and will be determined based on qualifications, experience, and scope of responsibilities.

Eligible employees may receive access to company-sponsored benefits in accordance with HR MGMT 10, LLC plans and eligibility requirements. Overtime is paid in accordance with applicable law.

Employment Relationship & Legal Notices

Employment with HR MGMT 10, LLC is at-will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law. This job description does not create an employment contract. HR MGMT 10, LLC complies with all applicable federal, state, and local employment laws.

Equal Employment Opportunity Statement

HR MGMT 10, LLC is an equal opportunity employer and does not discriminate based on any protected characteristic under applicable law.