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    Channel Manager

    Düsseldorf, GermanyHybridFull-timePosted 6d ago
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    Job description

    Role Summary

    The Channel Manager is accountable for building, governing, and scaling a high-performing partner ecosystem aligned to regional and global channel strategy.

    This role owns the end-to-end partner lifecycle — from recruitment and GTM alignment through to capability development and pipeline creation — ensuring partners become self-sufficient, growth-oriented contributors to the business.

    Unlike execution-focused roles, the Channel Manager is responsible for creating the conditions for scale, not closing individual deals.

    Core Role Positioning

    “Own the partner, build the ecosystem, and create sustainable pipeline.”

    • Full ownership and accountability for assigned partners
    • Focus on mid- to long-term partner growth and capability
    • Creates scalable pipeline and partner-driven revenue engines

    Key Responsibilities

    1. Partner Ownership & Accountability

    • Act as the single point of ownership for assigned partners
    • Build deep, trusted relationships with partner leadership and operating teams
    • Define, agree, and govern joint business plans with clear growth objectives
    • Hold partners accountable to performance across pipeline, capability, and revenue

    2. Partner GTM, Recruitment & Onboarding

    • Define and execute partner GTM strategies aligned to regional priorities
    • Identify whitespace and recruit net-new partners aligned to industry and coverage gaps
    • Lead onboarding of new partners, ensuring rapid integration into the ecosystem
    • Align partner positioning with target industries, accounts, and value propositions

    3. Capability Growth & Partner Development

    • Drive partner capability across Sales, Presales, Marketing, and Delivery
    • Ensure partners achieve required certifications and skills aligned to strategy
    • Assess partner maturity and define structured development plans
    • Enable partners to become increasingly self-sufficient in sourcing and delivering work

    4. Marketing Alignment & Joint GTM Planning

    • Align partners to joint go-to-market plans and campaign execution
    • Work closely with marketing teams to build structured demand generation programs
    • Ensure partners are actively engaged in campaigns that drive pipeline
    • Translate strategy into actionable programs with measurable outcomes

    5. Pipeline Creation & Demand Generation

    • Own the creation of partner-sourced pipeline within assigned ecosystem
    • Ensure partners are proactively identifying and generating new opportunities
    • Track pipeline health, coverage, and quality across the partner portfolio
    • Drive consistency in pipeline generation activities across partners
    • At 10% maturity, handover opportunities to Channel Sales Manager to progress, grow and close

    6. Practice Development & Tier Progression

    • Support partners in building industry practices and solutions aligned to target markets
    • Drive progression through partner program tiers based on capability and performance
    • Ensure partners are investing appropriately in priority areas
    • Align partner capability with future growth opportunities

    7. Governance & Ecosystem Management

    • Establish governance across partners, including regular reviews, KPIs, and performance tracking
    • Ensure adherence to partner program requirements, commercials, and engagement models
    • Manage cross-region and cross-industry alignment for strategic partners where required
    • Provide structured insight into ecosystem performance to regional leadership

    Key Outcomes / Success Measures

    • Growth in partner-sourced pipeline
    • Increase in partner capability and self-sufficiency
    • Expansion of ecosystem coverage (by industry, geography, and capability)
    • Progression of partners through program tiers and maturity levels
    • Strength and sustainability of the overall partner ecosystem

    Role Boundaries (Critical Clarity)

    The Channel Manager:

    • Builds and enables partners
    • Creates pipeline and ecosystem capability

    The Channel Manager is not responsible for:

    • Owning deal execution or closing opportunities
    • Managing in-quarter revenue delivery on individual deals
    • Acting as the primary commercial owner within sales cycles

    👉 These responsibilities sit with Channel Sales Manager

    Skills & Experience

    • Strong experience in channel, partner management, or ecosystem development
    • Proven ability to build and scale partner relationships
    • Experience developing partner GTM strategies and business plans
    • Strong understanding of sales, marketing, and delivery capability models
    • Ability to operate strategically while driving structured execution

    We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

    Job details are sourced from the employer's original posting.

    Open job posting
    IF

    About the company

    Ifs

    About IGT1 IGT1 is a rapidly growing offshore technology and talent solutions company based in Port City Colombo. We are a fully owned subsidiary of IGT I Holdings Sweden AB, funded by the three of world’s leading private equity firms; EQT Group, Hg, and TA Associates. We’re also proud to be a sister company of IFS, Sri Lanka’s largest and most established technology company.  At IGT1, we partner with global businesses to provide them with an operation that maximizes efficiency, spurs growth, allows them to develop and deliver world-class product and services, and create long-term value. Our people-first culture champions diversity, teamwork, and continuous learning, creating an environment where talent thrives.  With a team of over 500 professionals and counting, we are always looking for passionate, skilled individuals who want to make a global impact while being part of something extraordinary.  Through our offshore collaboration model, you'll be embedded within the team of one of our esteemed international clients, contributing directly to high-impact, enterprise-level initiatives.  About the client: Sitecore  Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.

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