The GTM Lead for IFS.ai Operational Intelligence (OI) owns and drives the commercial success of the product globally. This is the commercial single point of accountability for OI, responsible for the revenue outcome, the pipeline that feeds it, and the go-to-market engine that enables repeatable growth.
Operational Intelligence is a strategic growth offering within the IFS Industrial AI portfolio: a unified, real-time operations platform that connects OT and IT data across assets, processes and systems, applies AI-powered insights and anomaly detection, and helps organisations turn operational signals into measurable business outcomes.
The role sits at the centre of Product, Sales and Presales. Acting as the voice of the market, the GTM Lead connects customer needs, product innovation and field execution to accelerate growth and adoption globally. The role reports into the Industrial AI leadership team and is expected to operate entrepreneurially, building the motion where none exists, aligning teams without direct authority, and scaling what works.
This is a builder's role, not a caretaker's role. Success will be measured by revenue growth, pipeline coverage, sales-play adoption and win rate, not by the number of assets produced.
Key Responsibilities
Own the Number
- Carry global commercial accountability for the Operational Intelligence revenue target across both standalone and broader portfolio sales motions.
- Own pipeline performance end-to-end, including generation, quality, coverage, velocity and conversion.
- Drive a disciplined forecasting and inspection cadence with regional sales leadership.
- Maintain an accurate and defensible view of quarterly and annual performance.
- Diagnose commercial challenges early and intervene whether the constraint is demand generation, qualification, positioning, packaging or field capability.
Build and Scale the Sales Engine
- Design, launch and continuously optimise Operational Intelligence sales plays aligned to customer challenges and industry use cases.
- Define and evolve land-and-expand motions that drive long-term customer value and account growth.
- Establish qualification frameworks, discovery standards and ideal customer profile criteria.
- Build the commercial toolkit required by the field, including ROI models, business cases, pricing guidance, messaging frameworks and expansion playbooks.
- Develop targeting strategies and account prioritisation approaches for key industries and growth segments.
Partner with Product (R&D)
- Act as the voice of the market by bringing customer feedback, field insight and competitive intelligence into product planning discussions.
- Support roadmap prioritisation through structured market input and commercial understanding.
- Translate roadmap investments and new releases into compelling commercial narratives and sales plays.
- Partner on product packaging, positioning and commercialisation strategies.
- Ensure product innovation remains aligned with customer demand and revenue opportunities.
Partner with Field CTO and Presales
- Work closely with presales and technical teams to convert product differentiation into commercial advantage.
- Strengthen the technical credibility and business value of the solution in strategic opportunities.
- Ensure demonstrations, solution design and customer engagements align with customer outcomes and sales strategy.
- Personally support key strategic pursuits alongside regional sales teams.
- Capture and scale best practice from successful opportunities to improve future win rates.
Orchestrate Across Functions
- Coordinate Sales, Product, Marketing, Presales, Enablement, Customer Success and Partners around a shared go-to-market strategy.
- Partner with Product Marketing to ensure messaging and positioning remain consistent and compelling.
- Work with Sales Enablement to improve seller readiness, capability and adoption.
- Align with the wider Industrial AI organisation to maximise growth opportunities and minimise overlap.
- Enable partners and the wider ecosystem to extend market reach and accelerate adoption.
Drive Demand and Commercial Performance
- Partner with Marketing on demand generation, campaigns, thought leadership and customer advocacy initiatives.
- Build and maintain a strong customer proof engine through references, measurable outcomes and business value stories.
- Define and monitor the commercial metrics that matter, including pipeline creation, conversion, win rate, deal velocity and expansion performance.
- Report progress, risks and recommendations to senior leadership.
- Continuously simplify and optimise the go-to-market motion, eliminating friction and scaling successful approaches.
- 8+ years' experience in enterprise software, SaaS, industrial technology or a related sector across go-to-market, product marketing, sales strategy, business development or commercial leadership roles.
- Proven track record of owning or driving revenue growth, pipeline performance and commercial outcomes.
- Experience building and scaling go-to-market motions for growth products, emerging solutions or new business areas.
- Strong understanding of enterprise software sales cycles and multi-stakeholder buying environments.
- Experience working cross-functionally with Sales, Product, Marketing, Presales and Customer Success teams.
- Ability to engage credibly with executive, operational and technology stakeholders, translating complex capabilities into measurable business value.
- Experience within Industrial AI, Operational Intelligence, Enterprise Asset Management (EAM), Asset Performance Management (APM), Industrial Analytics, IIoT or related markets is highly desirable.
- Bachelor's degree in Business, Engineering, Technology, Marketing or a related discipline. MBA or equivalent experience is advantageous.
Domain Knowledge
The successful candidate will be expected to develop deep expertise across the Operational Intelligence landscape and become a recognised internal subject matter expert.
Areas of focus include:
- Operational Intelligence and its role in improving operational performance, decision-making and reliability.
- Industrial AI, anomaly detection, predictive insights and operational optimisation.
- Asset-centric and industrial software categories, including EAM, APM, Industrial Analytics and IIoT.
Skills & Competencies
- Ownership: Treats commercial outcomes as personal and takes accountability for results.
- Entrepreneurial: Builds where no template exists and thrives in ambiguity.
- Orchestration without Authority: Aligns cross-functional teams around a shared objective and drives execution.
- Commercial Acumen: Understands growth levers, deal dynamics, packaging, positioning and pipeline health.
- Technical Credibility: Comfortable engaging with both business and technical audiences.
- Strategic and Hands-on: Able to define strategy while actively contributing to execution.
- Storytelling: Translates complex technology into compelling customer outcomes and business value.
- Data-Driven: Makes decisions using market, pipeline and performance insights.
- Collaboration: Builds trust and credibility across functions, teams and geographies.
- Resilience: Thrives in fast-paced, global and high-growth environments.
Success Measures
Performance in this role will be assessed against:
- Achievement of the global Operational Intelligence revenue target.
- Sustained pipeline coverage, quality and conversion against growth objectives.
- Growth in standalone revenue and expansion opportunities across the wider customer base.
- Adoption of sales plays, qualification standards and go-to-market best practices across global sales teams.
- Improved win rates and reduced deal slippage.
- Growth in expansion revenue through successful land-and-expand motions.
- Demonstrable influence on product direction through structured market input.
- Strong cross-functional alignment that accelerates execution and business performance.
Why Join IFS?
This is a unique opportunity to own the growth strategy for one of IFS's most important Industrial AI offerings and help define the future of Operational Intelligence within the industry.
You will work at the intersection of AI, industrial technology and enterprise software, partnering with senior leaders across the business while directly influencing product strategy, market adoption and commercial performance.
If you are passionate about building markets, scaling innovative technologies and delivering measurable business results, we'd love to hear from you.
- OT/IT convergence and the integration of operational and enterprise environments.
- Operational performance metrics, business value frameworks and ROI development.
- Industry challenges and opportunities across Manufacturing, Energy, Utilities and other asset-intensive sectors.
- Competitive positioning and market differentiation.
- Discovery, value articulation and executive-level business case development.
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
