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    Senior Director, Demand Generation - Europe North

    Copenhagen, DenmarkOn-SiteFull-time10+ yrs experiencePosted 3w ago
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    Job description

    The Senior Director of Demand Gen for North Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the Nordic countries. This individual is the primary marketing business partner to the North Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities.

    • Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goals
    • Lead a team of marketers + BDR Director & BD team covering Net New, Install Base, Channel, and ABM motions
    • Co-define quarterly territory plans with sales leadership; present marketing ROI in CRO QBRs
    • Oversee IFS Connect events, partner marketing programmes, and ABM/AI campaign execution
    • Manage regional marketing budget with full accountability
    • 10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS
    • Proven track record of delivering significant pipeline growth across multiple European markets
    • Strong experience in both net new acquisition and install base marketing
    • Deep understanding of complex sales cycles and enterprise buying groups

    Regional Expertise 

    • Experience operating across Northern Europe
    • Ability to navigate regional differences in marketing execution, channels, and buyer behaviour

    Industry Experience in one or more of the following sectors: 

    • Manufacturing
    • Energy, Utilities & Resources
    • Transportation
    • Construction & Engineering
    • Telecommunication

    Skills & Competencies 

    • Strategic thinker with strong execution discipline
    • Highly data-driven with strong analytical skills
    • Expertise in ABM, digital demand generation, and integrated campaign planning
    • Strong stakeholder management and influencing skills
    • Comfortable working in a fast-paced, high-growth environment

    Key Success Metrics 

    • Pipeline generation (net new and install base)
    • Marketing-sourced and influenced revenue
    • Campaign ROI and efficiency
    • Sales alignment and satisfaction

    Job details are sourced from the employer's original posting.

    Open job posting
    IF

    About the company

    Ifs

    About IGT1 IGT1 is a rapidly growing offshore technology and talent solutions company based in Port City Colombo. We are a fully owned subsidiary of IGT I Holdings Sweden AB, funded by the three of world’s leading private equity firms; EQT Group, Hg, and TA Associates. We’re also proud to be a sister company of IFS, Sri Lanka’s largest and most established technology company.  At IGT1, we partner with global businesses to provide them with an operation that maximizes efficiency, spurs growth, allows them to develop and deliver world-class product and services, and create long-term value. Our people-first culture champions diversity, teamwork, and continuous learning, creating an environment where talent thrives.  With a team of over 500 professionals and counting, we are always looking for passionate, skilled individuals who want to make a global impact while being part of something extraordinary.  Through our offshore collaboration model, you'll be embedded within the team of one of our esteemed international clients, contributing directly to high-impact, enterprise-level initiatives.  About the client: Sitecore  Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.

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    Technology
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