Job Title: Associate Brand Director Revision Date: April 29, 2015
Department: Marketing Job Grade: 16
Reports To: VP Marketing Fair Labor Standards Act (FLSA): Exempt
ROLE PURPOSE
You will lead New Chapter to unprecedented sales, and bring the Wisdom of Nature to millions more consumers! As a talented brand-builder, your strategies, marketing plans, WHO insights, creative work and digital expertise will unlock the limitless potential of the New Chapter brand.
MAJOR ROLE ACCOUNTABILITIES:
• Develop marketing strategies and plans that deliver on P&L commitments.
• Lead innovative digital strategies and plans including search, iMedia, eCommerce, social, influencer program, website, etc.
• Conduct business analyses to evaluate in-market performance, competitive landscape, and identify key distribution, pricing, shelving, and promotion opportunities.
• Lead key initiatives from concept to in-market including identifying the optimal consumer proposition, launch plans, and creative executions.
• Manage multiple agency partnerships and lead the creative development process for all touch points, e.g. print, digital, DTC, social content, packaging, in-store materials, etc.
• Identify key WHO and behavioral insights across multiple prime prospects to enable precision targeting.
• Manage direct report and work seamlessly with cross-functional groups to coordinate and execute business-building plans.
• In partnership with Sales, develop in-store materials, integrated promotions, merchandising, educational material, and value-added packaging.
• Perform other responsibilities as assigned.
KEY COMPETENCIES:
• Exceptional attention to detail.
• Passion for digital marketing.
• Strong leadership, strategic thinking, collaboration and analytical skills.
• Ability to thrive in a fast-pace environment, make creative and innovative connections, and operate with discipline.
• Must have a “can-do” attitude, ability to work independently and be adept at handling multiple priorities.
NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.
EXPERIENCE, EDUCATION and CREDENTIALS:
• Bachelor’s degree
• 3-6 years of brand management experience; preferably in consumer packaged goods.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Are you ready to join one of the fastest-growing and most successful sales & marketing teams in the industry as one of our high-energy/self-motivated Retail Sales Representatives? Bluegreen Vacations is growing and expanding! About Bluegreen Vacations: We operate as kiosk and store within a store concepts located in Bass Pro Shops®, Inc., Tanger Outlets, Premium Outlets and select Walmart locations; we market and sell face to face vacation packages to customers at over 100 retail locations and sporting events (including NASCAR races, PGA events and more) across the nation. If you enjoy meeting new people, have a desire to engage in face to face sales with shoppers, believe you have a positive, winning attitude and a desire to succeed, then APPLY IMMEDIATELY! Working 30 hours/week with a flexible work schedule, including nights and weekends, provides full time benefits with unlimited earning potential. After completing our thorough training program, you will be an expert in our products; ranging from promoting our partners to enrolling customers in reward programs and selling vacation getaways.