Creative Brand Manager

Driven by a passion for creating unique home-grown food concepts, Independent Food Company is a UAE-based hospitality group behind the region’s most beloved brands - SALT, Parker’s, Somewhere, Public, Kumo, and Shalwa. Each concept is a testament to our commitment to innovative experiences, community connection, and high standards of service.

We are seeking to appoint a Brand Manager for Somewhere, this is a brand with a distinct point of view, a visual world, and a community that recognizes it on sight. The job-holder will own that world and make sure every touchpoint, from the plate to the feed, looks and feels unmistakably Somewhere.

This is a design-led role. We want a brand thinker who comes from a creative or design background, this role will set the visual and creative direction, who leads campaign roll-out and execution, so strategy and craft stay joined up.

Key Responsibilities:

• The brand's visual identity, tone, and creative direction across every channel and space
• Art direction for campaigns, content, menus, packaging, signage, and in-venue collateral
• Brand guidelines, and the discipline to protect them as the concept grows
• Concept and brand development, turning positioning into a look, feel, and language people connect with
• Creative briefs for designers, photographers, agencies, and content teams, plus review and sign-off on the output
• Partner with marketing, content, and operations to take initiatives from concept to launch.

Qualifications, Experience, and Skills:

• A degree in graphic design, visual communication, or a related creative field
• A strong portfolio that shows range and a clear point of view
• Solid command of the Adobe suite (Photoshop, Illustrator, InDesign) and comfort with Figma
• Experience designing for brands, ideally in F&B, hospitality, retail, or lifestyle
• An eye for detail and the discipline to hold a brand together across many touchpoints
• Fluent in Arabic and English