Vice President, Marketing & Growth

Overview

Company Name: IndeVets

Industry: Veterinary Staffing

Our Mission: To revolutionize veterinary staffing by creating meaningful, flexible careers for veterinarians while delivering exceptional, reliable talent to hospitals, bringing balance and harmony to both sides of the care equation.

Why Join IndeVets: Join a fast-growing, values-driven company at the forefront of reshaping how veterinary medicine works. Work with passionate, talented people who care deeply about quality medicine and doctor well-being.

Responsibilities

The VP of Marketing & Growth will lead IndeVets marketing and growth strategy across veterinarian acquisition, brand, and hospital demand generation, with a clear focus on accelerating veterinarian acquisition while building awareness and demand across both sides of the marketplace. Reporting to the COO, your primary mandate will be to build a scalable, measurable engine for veterinarian growth, increasing the number of veterinarians who discover IndeVets, engage with our brand, enter the recruiting funnel, and ultimately become Associate IndeVets (AIV). This role owns brand, growth marketing, recruiting marketing, hospital marketing, content, communications, and marketing operations while partnering closely with Recruiting, Sales, and Account Management to capitalize on growth opportunities.

• Accelerate AIV Growth

• Own the strategy for increasing the number of new veterinarians joining IndeVets, identifying and attacking the highest-impact opportunities across the full acquisition funnel.

• Build and optimize growth across paid, organic, referral, partnership, lifecycle, and other channels, partnering cross-functionally to improve conversion and remove barriers to growth.

• Build a World-Class Growth Engine

• Build the growth model, scorecard, and experimentation roadmap needed to identify bottlenecks, prioritize opportunities, and forecast veterinarian growth by channel and market.

• Use data and unit economics to allocate investment toward the highest-return opportunities and build the systems, capabilities, and team required to scale.

• Lead the IndeVets Brand

• Own IndeVets' brand strategy, positioning, messaging, and creative across veterinarians and veterinary hospitals.

• Build a distinctive and trusted brand that makes IndeVets one of the most compelling career options for veterinarians and a differentiated partner for hospitals.

• Drive Hospital Marketing

• Partner with Sales to build scalable demand-generation programs that create qualified hospital opportunities and support geographic expansion.

• Improve segmentation, targeting, messaging, and sales enablement to increase Marketing's contribution to pipeline and revenue while keeping hospital demand aligned with veterinarian supply.

Qualifications

• An operator mindset with a track record of materially improving core business metrics.
• Comfort owning a shared KPI (AIV starts) that sits across Marketing, Recruiting, and Clinical.
• Confidence allocating resources at the market level instead of applying one national playbook.
• A bias toward action, addressing immediate marketing needs while building the longer-term strategy.
• Comfort operating with imperfect data and using judgment to move forward quickly.
• A track record of connecting brand and long-term demand-building work to numbers Sales and Recruiting can see.

What You Bring to the Table

Required:

• Experience leading Growth, Marketing, or related function in a high-growth business
• Strong analytical instincts, test-and-learn mindset and comfort running structured experiments
• Strong cross-functional leadership skills
• Experience building and optimizing multi-channel acquisition funnels
• Experience building and developing high-performing teams
• Experience scaling a two-sided marketplace
• A record of materially increasing qualified demand and hires
• Experience driving market-level revenue growth across a multi-market business
• Success building or rebuilding a marketing organization
• Ownership of marketing analytics, attribution, and executive reporting

Preferred:

• Experience with marketplaces, staffing, recruiting, veterinary industry, or another business where supply acquisition is central to growth
• Experience connecting brand investment to measurable growth
• Strong command of both performance marketing and longer-term demand creation
• Success operating across functions where Marketing doesn't control every step of the customer or candidate journey
• Veterinary industry experience

Benefits 

Did we mention we have competitive pay and great benefits? Specifically:

• Medical Insurance with a monthly Company contribution

• Low-Cost Dental and Vision Insurance

• Company-Paid Short-Term Disability Insurance

• Low-Cost Long-Term Disability Insurance

• Company-Paid Life and Accidental Death & Dismemberment (AD&D) Insurance

• Voluntary Employee, Spouse, and Dependent Life Insurance

• Company-Paid Employee Assistance Program (EAP)

• Paid Parental Leave

• Generous Paid-Time Off

• 401(k) and Roth 401(k) contribution with 100% employer match up to the first 4% with no vesting period

About Us 

Doctor-driven and vet-led since day one, IndeVets was founded in 2017 to bring balance, fulfillment, and joy to veterinary medicine. In an industry burdened by extreme burnout, we’ve created new ways to work so veterinarians can achieve professional success without personal compromise. We empower vets with the freedom to build their own schedules, choosing when, where, and how they work at thousands of partner hospitals nationwide. Our associate vets receive deep-seated support and select roles tailored to their evolving needs. We are redefining the industry by growing the businesses of our partner hospitals with the best vets, who are once again fueled by passion for vet med. Officially certified as a Great Place to Work®.

For more information, visit indevets.com or follow us on LinkedIn, Instagram, and Facebook.

IndeVets is an Equal Employment Opportunity Employer. Applicants are considered for positions without discrimination on the basis of race, religion, sex, national origin, citizenship, age, disability, or any other consideration made unlawful by application federal, state, or local laws.

If you need a reasonable accommodation due to a disability during the application process, please contact [email protected] .

A background check may be required for this position. We are committed to providing equal employment opportunities, and criminal history will only be considered where relevant to the job.

Join our IndeVets HQ Talent Community to keep up to date on career opportunities!

Please be aware that the only legitimate form of email, correspondence, and recruiting comes from an @indevets.com email address or from an IndeVets ICIMS account. If you suspect you have received fraudulent communication from someone impersonating an IndeVets employee, please contact [email protected] immediately.