Digital Marketing Consultant

<h3><strong>Position Overview</strong></h3><p>We are seeking a <strong>Digital Marketing Consultant</strong> who combines strategic marketing expertise with hands-on technical capabilities. The ideal candidate will have proven experience managing multi-channel campaigns, creating engaging content, and executing marketing initiatives using tools like WordPress and basic HTML/CSS.</p><p>You will play a key role in driving brand visibility, lead generation, and customer engagement through data-driven and creatively executed campaigns.</p><blockquote><p>This role demands <strong> fluent communication skills</strong> (both written and verbal) for stakeholder management, alongside a solid grasp of basic HTML.</p></blockquote><h3><strong>Key Job Details</strong></h3><p><strong>Experience:</strong> 3 to 6 years</p><p><strong>Location:</strong> Newtown, Kolkata</p><p><strong><span style="background-color: rgb(247, 218, 100);">Work Shift:</span></strong><span style="background-color: rgb(247, 218, 100);"> <strong> Night Shift</strong></span></p><p><strong>Notice Period:</strong> Immediate to 30 days maximum</p><h3><strong>Key Responsibilities</strong></h3><h4><strong>1.

Digital Campaign Strategy & Execution</strong></h4><p>Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels (Google Ads, Meta Ads, LinkedIn, Email, SEO).</p><p>Develop campaign strategies aligned with business goals such as lead generation, brand awareness, and conversions.</p><p>Manage campaign budgets, bidding strategies, and ROI tracking.</p><h4><strong>2.

Website Management (WordPress & HTML)</strong></h4><p>Build, update, and optimize landing pages and website content using WordPress.</p><p><strong>Apply basic HTML/CSS</strong> for customization, troubleshooting, and campaign-specific page creation.</p><p>Improve website UX/UI for better conversion rates and engagement.</p><h4><strong>3.

Creative Content & Communication</strong></h4><p>Conceptualize and create engaging campaign creatives, landing pages, and high-converting ad copies.</p><p>Collaborate with design teams to produce visually compelling assets.</p><p>Ensure absolute brand consistency across all digital touchpoints.</p><h4><strong>4.

SEO & Performance Marketing</strong></h4><p>Implement on-page and off-page SEO strategies to improve search visibility.</p><p>Conduct keyword research, competitor analysis, and technical SEO audits.</p><p>Monitor and optimize paid campaigns for CPC, CPA, and ROI.</p><h4><strong>5.

Analytics & Reporting</strong></h4><p>Track campaign performance using tools like Google Analytics, Search Console, and ad platform dashboards.</p><p>Generate actionable insights and performance reports for stakeholders.</p><p>Continuously optimize campaigns based on data-driven learnings.</p><h4><strong>6.

Stakeholder Collaboration & Consulting</strong></h4><p>Work closely with internal teams and clients to understand marketing objectives.</p><p>Provide strategic recommendations for campaign improvements and growth opportunities.</p><p>Stay updated with the latest digital marketing trends and tools.</p><h3><strong>Required Skills & Qualifications</strong></h3><p><strong>Experience:</strong> 3–6 years of proven experience in digital marketing and campaign management.</p><p><strong>Communication:</strong> <strong>Must have excellent, top-tier communication</strong> and stakeholder management skills.</p><p><strong>Technical

Skills:

</strong> <strong>Mandatory working knowledge of HTML/CSS</strong> for basic web customization and WordPress CMS (themes, plugins, landing pages).</p><p><strong>Performance Marketing:</strong> Proven expertise in running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).</p><p><strong>SEO & Marketing:</strong> Strong understanding of SEO, SEM, email marketing, and content marketing.</p><p><strong>Tools:</strong> Familiarity with tools like Google Analytics, Tag Manager, SEMrush, Ahrefs, HubSpot, or similar.</p><p><strong>Mindset:</strong> Strong analytical mindset with the ability to interpret data and optimize campaigns.</p><h3><strong>Preferred Qualifications</strong></h3><p>Experience in A/B testing and conversion rate optimization (CRO).</p><p>Exposure to marketing automation tools (HubSpot, Mailchimp, Marketo).</p><p>Basic knowledge of JavaScript or frontend debugging is a plus.</p><p>Experience working in an agency or multi-client environment.</p><h3><strong>Key Attributes</strong></h3><p>Creative thinker with a performance-driven mindset.</p><p>Ability to balance high-level strategy with hands-on technical execution.</p><p>Strong problem-solving abilities and adaptability in a fast-paced environment.</p><p>High attention to detail with a strict focus on quality and results.</p>