About Vida Markets
Vida Markets is a global FX & CFD brokerage committed to delivering trading technology, competitive trading conditions, and exceptional client experiences. As we expand our presence across APAC and MENA, we are seeking a driven Marketing Manager to lead regional marketing initiatives and strengthen our brand presence in key growth markets.
Role Overview
The Marketing Manager - APAC & MENA will be responsible for developing and executing marketing initiatives that drive brand awareness, client acquisition, and engagement across key markets including Indonesia, Malaysia, India, and the MENA region.
This role requires a hands-on, fast-moving marketer who can quickly move from concept to execution while producing high-quality content and campaigns tailored to regional audiences. The ideal candidate will have a strong understanding of the FX & CFDs trading industry, regional marketing dynamics, and the digital channels most relevant to traders.
Key Responsibilities
Regional Marketing Strategy
- Develop, implement, and optimize marketing campaigns to drive client acquisition and brand visibility across APAC and MENA markets.
- Adapt campaigns and messaging to reflect local cultural nuances, market trends, and trader behavior.
- Monitor campaign performance and optimize initiatives to maximize reach, engagement, and conversions.
Social Media & Digital Content
- Create and manage high-quality, engaging content across relevant social media channels in target markets.
- Ensure consistent brand messaging while tailoring communication to regional audiences and trading communities.
- Work closely with designers and content teams to produce compelling marketing assets.
- Fast Execution & Campaign Deployment
- Rapidly execute marketing initiatives, moving from idea to deployment with minimal turnaround time.
- Manage multiple marketing activities simultaneously in a fast-paced brokerage environment.
Cross-Functional Collaboration
- Collaborate with sales, partnerships, creative, and technology teams to ensure smooth execution of marketing campaigns.
- Align marketing activities with regional growth and revenue targets.
Marketing Materials & Copywriting
- Support the creation of marketing materials including brochures, merchandise, landing pages, and event collateral.
- Assist with copy writing for campaigns, promotions, and brand communications.
Events & Regional Engagement
- Organize and support trading events, seminars, expos, and community initiatives across target regions.
- Coordinate logistics, marketing promotion, and on-site support for regional activations.
Requirements
- Proven marketing experience within the FX, CFDs, fintech, or online trading industry.
- Strong understanding of APAC and MENA markets, particularly Indonesia, Malaysia, India, and the Middle East.
- Social media savvy with experience managing trading-related or financial services content.
- Excellent copywriting, communication, and content development skills.
- Ability to work in a fast-paced environment and execute campaigns quickly.
- Strong organisational and project management skills.
Preferred
- Experience working with brokerages, trading platforms, or fintech companies.
- Experience supporting trading expos, seminars, and regional events.
- Knowledge of trader acquisition funnels, affiliate/IB marketing, or performance marketing.
