Director or Sr Director, Demand Generation

The (Sr.) Director of Demand Generation and Marketing Operations will get to lead  Infoworks B2B digital lead generation, event marketing, and marketing operations strategy, execution and metrics. 

Are you a results-oriented leader with proven expertise leveraging multiple channels to drive leads and pipeline generation efforts at scale? Do you want to have the opportunity to build out the lead generation and lead qualification infrastructure and processes you have always wanted? Do you like to generate leads for sales that turn into closed/won business?

What You’ll Do:

• Build the strategy, execution plans and infrastructure for demand and lead generation for both digital and field marketing initiatives.
• Work with inside sales and direct sales to define strategies and tactics to efficiently identify and qualify leads, using online and offline approaches to filter the best leads, qualify them and get them into the sales pipeline.
• Define the lead generation metrics and KPIs. Apply those metrics for creating an efficient lead generation machine. You will figure out what marketing campaigns and events work best, optimizing your tactics and budget to do more of what works and less of what doesn’t.
• Create integrated campaigns across paid search, display, content syndication, digital media, webinars, email marketing and field marketing.
• Proactively identify opportunities for innovation and incremental business growth potential and develop business cases.
• Work closely with the sales organization to optimize the lead to pipeline to close business process.

• 7+ years of B2B SaaS or software demand generation experience
• Demonstrated experience leading the demand generation function to execute integrated marketing campaigns for verticals and target audiences (e.g.: CIOs, CDOs, business analytics budget holders, IT budget holders, big data architects, etc).
• Event planning and management experience including training, meetup groups, trade shows, road shows, executive programs and large-scale conferences
• Strong project management skills 
• Salesforce.com and Marketing Automation (Hubspot, Marketo, etc) 

All your information will be kept confidential according to EEO guidelines.