Job Descriptions:
Channel Development & Activation
- Implement customer marketing strategies that align with overall business objectives and drive business growth.
- Identify and explore channels opportunity to expand the brand's presence and increase product visibility.
- Collaborate with NSM (National Sales Manager) – GT and ABM (Area Business Manager) to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
- Implement effective in-store and online promotions, displays, and merchandising strategies (i.e. Perfect Store).
NPD and Campaign Management
- Oversee the development and execution of customer marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
- Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level.
Data Analysis and Reporting
- Utilize data to measure and evaluate the effectiveness of customer marketing campaigns.
- Reports and make data-driven recommendations for continuous improvement.
Budget Planning & Management
- Manage the trade marketing budget, ensuring effectiveness and efficient allocation of resources.
- Monthly monitoring of expenditures and provide regular budget updates to management.
Collaboration with Sales & Cross Functional Teams
- Work closely with NSM – GT and ABM to understand market dynamics, customer needs, and retailer requirements.
- Provide strategic input to optimize product assortment (MSA), pricing, and promotional activities.
- Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
Who we are looking for
- Graduate Academic degree preferred.
- Minimum 5 years’ experience in Trade Marketing.
- Experience gained preferably in an FMCG/CHC/OTC environment.
- Experience in managing and coordinating the complete process flow of in-store activities.
- Understanding of the Route-to-Market model and General Trade (GT) Business.
- Fluency in English.
