Manager, International Omni-Channel

Responsible for managing, growing, and scaling Inspire Brands International Omni-Channel business across At-Home, Out-of-Home and On-The-Go channels, with an increased focus on commercial execution, trade activation, and partner performance management.

This role focuses exclusively on scaling existing Omni-Channel partnerships, ensuring brand strategies are translated into in-market execution, shelf visibility, promotional effectiveness, and sustainable profitability. All while strengthening collaboration across Marketing, Finance, Supply Chain, Insights, and Commercialization.

RESPONSIBILITIES

• Managing Existing Omni-Channel Partnerships: Owning day-to-day commercial management of existing International and Regional Omni-Channel Licensees.

• Drives year-on-year growth of Licensee through strong governance, execution excellence, and continuous performance optimization.

• Trade Marketing & In-Market Execution: Working closely with partners to activate brands in-market, including promotional mechanics, secondary placements, visibility standards, launch execution, and seasonal activations aligned with brand positioning and channel roles.

• Positioning, Promotion & Pack Architecture: Supporting partners on category positioning, promotional depth and cadence, pack roles, and channel differentiation; to maximize profitability while protecting brand equity.

• Marketing & Brand Activation Alignment: Partnering with Brand and Marketing teams to translate brand strategies into practical market and trade plans, ensuring marketing initiatives are executable, commercially sound, and impactful at shelf.

• Commercial Planning & Joint-Business-Plans (JBPs): Leading development, execution, and tracking of JBPs with partners, covering volume, distribution, pricing, promotion, trade investment, innovation support, and key commercial KPIs.

• Partner Engagement & Governance: Leading regular partner connects, performance reviews, and escalation management, ensuring alignment on priorities, risks, and opportunities.

• Internal Cross-Functional Leadership: Acting as the internal champion for Omni-Channel partners, coordinating delivery across Insights, Commercialization, Supply Chain, Finance, Regulatory, Marketing, Field Marketing, and Regional IBM teams.

• Annual Planning & Budget Support: Supporting annual planning cycles, innovation planning, and budget development for existing partners, ensuring alignment with Omni-Channel priorities and financial targets.

• Category Management:
  Supporting Category Management across key Omni-Channel categories (RTD, Packaged Ice Cream, Packaged Coffee), including SKU tracking, innovation performance, price positioning, and competitive benchmarks in priority markets.

• Market & Industry Insight: Maintaining strong understanding of FMCG trade practices, competitive dynamics, and category trends impacting Omni-Channel performance.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• Bachelor’s degree required.

• Minimum six+ years’ experience in FMCG Commercial, Trade Marketing, Sales Operations, or Omni-Channel roles, preferably with global or regional brands.

• Prior experience working with Global Brands in a retail environment.

• Have a keen interest in Brand & Marketing, formal training a bonus.

• Experience managing established partnerships and complex stakeholder environments.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

• Strong relationship management skills, with proven ability to manage constructive and challenging commercial conversations.

• In-depth understanding of FMCG commercial fundamentals, including annual planning cycles, trade investment, pricing logic, innovation support, and P&L drivers.

• Strong understanding of Joint-Business-Planning principles and governance.

• Ability to translate brand and marketing strategies into executable trade and commercial plans.

• Strategic and analytical mindset, able to balance long-term objectives with short-term execution.

• Ability to prioritize and re-prioritize activities based on growth impact and business needs.

• Strong cross-functional leadership skills within a highly matrixed organization.

• Ability to influence outcomes through collaboration, data-led storytelling, and stakeholder management.