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    Integrity Web Consulting

    Web Agency

    Marketer + Google Ads and Analytics Leader

    University City, United StatesRemoteFull-timePosted 3w ago
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    Job description

    Plan, implement and manage data driven client SEO/SEM/PPC programs

    • Must be an exceptional writer and communicator
    • Marketing strategist with a Conversion Rate Optimization (CRO) mindset
    • SEM management includes:
      • Conducting keyword research
      • Creating campaigns and monitoring performance
      • Managing campaign budgets
      • Performing  A/B testing and audits
      • Continually optimize campaigns and landing pages
    • SEO management includes:
      • Understanding personas to better target identified audiences
      • Creating keyword and linking strategies
      • Optimizing meta descriptions
      • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
      • Providing recommendations to content writers to drive SEO content creation
    • Analytics management includes:
      • Analyzing data and provide evidence-based recommendations
      • Correlating performance metrics against digital marketing KPIs
      • Identifying deficiencies and implement solutions in a timely manner
      • Presenting data in a meaningful way
    • Suggest improvements for process and productivity optimization
    • Work with content writers, web developers and marketing teams to properly implement best practices
    • Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
    • Experience with and capacity to quickly learn and utilize the following tools:

      • Google Ads
      • Google Search Console
      • Google Tag Manager
      • Google Tag Manager Debugger
      • Google Tag Assistant
      • Google Analytics
      • Google Looker Studio
      • Google Optimize
      • Google Data Studio
      • Google Keyword Planner
      • Google Structured Data Testing Tool
      • Hotjar/CrazyEgg/MouseFlow/etc.
      • Moz/AHREFs/etc.
      • Screaming Frog
      • SpyFu/SEMRush
      • HubSpot
      • Schema MarkUp Generator
      • Yoast
    • Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

    • Possess excellent time management skills

    • Have a sense of ownership and pride in performances and its impact on company’s success

    • Ability to collaborate effectively

    • Ability to proactively communicate

    • Experience in developing and executing marketing strategies
    • Knowledge of online lead generation and content strategy
    • Strong analytical skills with the ability to interpret data and trends
    • Expertise in branding and social media marketing
    • Excellent communication and organizational skills
    • Ability to work independently and in a team environment
    • Experience in user experience design and HCI is a plus
    • Bachelor's degree in Marketing, Business, or related field is a plus

    Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

    Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1

    Offshore firms and recruiters DO NOT APPLY.

    Job details are sourced from the employer's original posting.

    Open job posting
    IN

    About the company

    Integrity Web Consulting

    Are you a senior front-end dev seeking to join a team of seasoned designers, developers and web marketers? Come join the leading web agency based in the historic Tivoli Theatre off Delmar in the Loop in St. Louis. Flexible work from anywhere opportunity. We are looking for creative technologists who want to learn on a daily basis, take pride in developing highly usable, intuitive web applications and hope to change the world via technology. We hire people based upon the H's: Happy - a zest for life and desire to delight our clients Humble - no egos allowed. ever. Hungry - will want to change the world Honest - always do what you say you're gonna do NON-smokers only, please. NO offshore or recruiters, please.

    View all Integrity Web Consulting jobs
    Industry
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    Open roles
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