WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence.
HOW WE DO IT - Delivering and activating proprietary, next-generation solution-level intent data, Intentsify’s advertising programs identify companies exhibiting research behaviors directly related to clients’ business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively.??
WHY WE DO IT - To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue.
About the job:
Intentsify is looking for an experienced Vice President, Advertising Operations to oversee and manage the day-to-day execution of global omni-channel advertising campaigns. Reporting into the EVP, Ad Solutions, this person will be responsible for the day-to-day oversight of buy-side campaign execution, managing a team of campaign managers and media buyers executing campaigns on behalf of Fortune 500 brands all around the world. A true omni-channel role, this role will be responsible for managing and executing the programmatic planning, forecasting, buying, optimization, and execution of campaigns in display, native, CTV, online video, audio, and DOOH leveraging the industry’s leading intent and B2B2C audience data. The ideal candidate will have a fundamental understanding of how advertising operations function, including technical operations within multiple ad servers and DSPs, interaction with customers and client-facing sales teams, and have experience managing geographically distributed teams of 10 – 20 campaign managers of varied experience levels.
Responsibilities:
· Manage a team of campaign managers and media buyers responsible for setting up, optimizing, monitoring, refining, and reporting on digital advertising campaigns trafficked in multiple platforms.
· Design team processes and workflows for maximum efficiency and timely + high quality execution.
· Develop documentation around and SOPs for the processes to be followed by campaign managers and media buyers across multiple platforms, including Innovid, The Trade Desk, Display & Video 360, Beeswax, Monday.com, Salesforce, and others.
· Oversee the availability and quoting process for digital advertising campaigns, including the management of quote queues and the maintenance of internal and customer-facing SLAs on response times.
· Partner closely with Sales & Customer Success to ensure success with campaign quoting and campaign execution from post-sale and launch through campaign completion.
· Leverage proprietary analytics platforms to provide insights and recommend optimizations.
· Oversee and troubleshoot problematic or nuanced campaign situations as they arise for campaigns managed by the campaign management team.
· Partner closely with the Insights team to produce consistent and efficient client-facing measurement and reporting to communicate campaign performance.
· Partner closely with the Finance team to ensure appropriate internal financial reporting, reconciliations, and 3rd-party billing / discrepancy management.
· Advocate for the advertising operations team and the ad solutions line of business internally and externally for success
· Adhoc projects, responsibilities as needed by the business requirements
· Bring a positive, collaborative, team-oriented attitude to the team and your customers
Benefits:
Intentsify is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Intentsify. Intentsify does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Intentsify is a B2B data and intelligence company that helps sales and marketing teams identify and engage with high-intent buyers.