Digital Marketing Strategist

Do you create tailored digital marketing strategies for local and international brands? Do you develop every marketing strategy with a razor-sharp plan, fully aligned with the organization's DNA and target audience? Do you always choose the right mix of paid, earned, shared, and owned media, and do you know how to use AI and data to make those choices smarter and faster? Then you are the Digital Marketing Strategist we're looking for.

At iO, you'll work every day with Account Managers, Project Managers, internal expert teams, and fellow strategists to deliver the best possible strategies. You’re not afraid to take responsibility. You present your ideas with confidence and enthusiasm, both internally and externally. And you're always looking for ways to help the client grow.

In an organization that's always thinking ahead – we're not called the AI Pioneer Agency for nothing. You'll get every opportunity to grow, both personally and professionally. We'll support you with a personal growth path: a substantial training budget, expert groups, personal coaching, and countless knowledge-sharing moments. Your growth is a certainty with us, but you're in the driver's seat, deciding how it happens.

• You have at least five years of experience as a marketing strategist, preferably in an agency environment.

• You have a broad knowledge of online marketing and know how to turn top-of-the-funnel communication into concrete leads, even in a cookieless, privacy-first world.

• Campaign management is second nature to you: you can confidently discuss lead nurturing, SEO, GEO, SEA, social media, remarketing, and marketing automation.

• You're familiar with AI-driven marketing tools and know how to use generative AI for content strategies, personalization at scale, and campaign optimization.

• You understand first-party data strategies, consent management, and the impact of privacy regulations on digital marketing campaigns.

• You communicate smoothly with clients but aren't afraid to challenge briefings and serve as the ideal sparring partner for your colleagues.

• Bonus points for: hands-on experience with tools like Google Analytics 4, HubSpot, Looker Studio, a CDP, or other marketing automation platforms.

• You are fluent in Dutch and English