Job Description:
Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to-day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.
Key: Responsibilities:
- Experience working on one large account
- Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
- Experience with upper funnel media awareness campaigns
- Ability to coordinate with creative agencies on creative assets and accounts needs
- Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
- Helps evaluate timelines and manage day to day deliverables
- Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Managing a large Media Budget and Flowchart
- Drive media channel selection and be forward thinking on new opportunities
Qualifications:
- 3 - 4 years of total experience
- Relevant media planning and buying experience with specific digital focus
- English Language proficiency for email and verbal client communication
- Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
- Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.)
- Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
- Strong analytical skills, ability to relate results to client business objectives
- Strong project management skills.
- Excellent communication and negotiation skills.
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Location:
Buenos Aires
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
