Title:
Product Manager
Company:
Ipsen Biopharmaceuticals Canada Inc.
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.
Job Description:
Summary
The Product Manager will develop strategies and tactics of our business unit portfolio. Specific areas of focus include brand plan development and implementation, target customer identification and segmentation, development of collateral materials and promotional programs, physician speaker training, and sales force training. The Product Manager collaborate cross-functionally to develop and implement strategies that address unmet patient needs, drive market development, and support commercial issues.
Main Responsibilities
Responsibilities will include, but are not limited to, the following:
- Support the development and execution of brand plans and engagement strategies in collaboration with key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access) to address patient needs.
- Contribute to pre-launch and market development activities to ensure readiness for product introduction.
- Assist in identifying market research needs to understand how to most effectively influence prescribing decisions.
- Identify market opportunities, industry trends, and customer targets through competitive analysis, positioning, and marketing strategy assessments.
- Integrate information and data across functions and geographies, as well as external knowledge, to create decisive insights that drive the business forward.
- Provide support in the management of distribution or channel issues.
- Analyze product performance relative to key performance initiatives and adjust plans as necessary.
- Support forecasting and pricing teams.
- Develop focused tactical plans relative to the strategic priorities for the brands, including relevant key performance indicators.
- Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
- Develop and maintain Key Opinion Leader (KOL) connections and invest in field time with sales representatives to gather insights and inform brand plans.
- Contribute to a culture of breakthrough thinking and pragmatic experimentation across the organization.
- View situations or systems from multiple perspectives to ensure all angles are thoroughly examined and pertinent information acquired.
- Determine effective marketing communication channels to meet brand plan goals.
- Report any potential adverse events/safety information or products complaints for Ipsen products to the Pharmacovigilance department, per company requirements
Knowledge & Experience
- Bachelor’s degree is required. Master’s degree, preferably in business (MBA) or health sciences is preferred
- 5 years’ experience in the biotechnology or pharmaceutical industry
- 2 years’ progressive marketing or related experience
- 2 years’ experience in sales, preferably specialty care
- Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders
- Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.
- Knowledge of pharmaceutical legal, regulatory, and medical processes required.
- Proven leadership, strategic, and analytical abilities
- Proven skills in strategic planning and product launches
- Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
- Demonstrated experience working with and managing agency partners
- Strong team-building skills and a team-oriented approach.
- Strong written and oral communication skills.
- Strong presentation and facilitation skills.
- Ability to develop consistent, well-supported, competitive strategies.
- Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
- Proven skills in strategic planning and product launches.
- Acts with a high sense of urgency.
- Adaptability and strong advocate of change.
- English speaking is a must. French speaking is an asset
- Specialty product marketing experience is an asset
- Experience in the therapeutical area preferred
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.
