Workplace: White City, London - 2 days a week in the office
The role
This role sits within the M&E Marketing team and plays a vital role in managing platform partner marketing campaigns that drive ITV’s business KPIs across both Broadcast and Streaming.
The role will own and develop marketing relationships across a broad range of platforms including Amazon, Virgin Media, Sky, Roku, Freely, Samsung, LG, iOS and more. You will work with partners to maximise the impact of our brand and content. From securing standout promotional placements to unlocking paid CTV opportunities, it’s a role with real scope to influence how and where audiences discover ITV.
We’re looking for someone who is:
Great with data: highly proficient in handling large datasets and able to distil complex information into clear, compelling stories and actionable insights.
Great with people: able to build, influence and maintain strong partner marketing relationships across a complex, fast-moving matrix environment, acting as a trusted partner and bringing stakeholders together to deliver results.
Great with content: someone who loves ITV content and knows it inside out, with the ability to clearly articulate our content propositions to partners, understanding the "what" and the "why" for their specific audiences and platforms.
Main responsibilities:
- Support the delivery of ITV’s Partner Marketing strategy, working closely with the Head of Campaigns & Partner Marketing to drive measurable marketing and business outcomes across key third-party platforms.
- Own and develop strategic marketing relationships with platform partners (e.g. Amazon, Sky, Virgin Media, Roku, Samsung, LG and others), building deep expertise in their ecosystems, audiences and promotional opportunities to maximise ITV’s visibility and growth.
- Drive prominence across platforms, working closely with partners to secure earned placement. Collaborate with teams to ensure the right titles are promoted in the right way across partner environments, aligned with broader campaign messaging and creative.
- Oversee partner platform activation within paid CTV, working with our media agency to combine platform insight with media expertise to maximise both paid and earned opportunities. Act as the central point of knowledge for platform marketing activity.
- Align marketing activity with ITV’s distribution strategy, partnering closely with the Partner & Distribution team to support growth across priority platforms and emerging viewing environment.
- Ensure brand consistency and deliver best-in-class creative across all partner marketing activity, working closely with Brand and Creative teams to maintain ITV’s look, feel and tone of voice. Drive creativity and innovation in partnership with platforms through structured inspiration sessions and collaborative campaigns.
- Embed a culture of learning and optimisation, capturing insights from campaigns and platform performance to inform future activity and improve marketing effectiveness.
- Lead and develop the Partner Growth Marketing Executive, providing guidance, mentorship, and support.
Skills you’ll need (minimum criteria)
- Highly proficient in handling large datasets, with the ability to distil complex data into clear, compelling stories and actionable insights.
- Proven ability to build, influence, and maintain strong relationships across a complex, fast-moving matrix environment, acting as a trusted partner and driving alignment across multiple stakeholders.
- Deep understanding of all media types, with particular expertise in digital and data-driven marketing techniques, including experience working with media agencies on paid media plans.
- Experience collaborating with creative agencies to deliver high-quality, impactful marketing campaigns.
- Strong commercial acumen, with a clear understanding of how marketing drives business performance.
- Knowledge of the UK TV marketplace, ITV’s position within it, and the Connected TV landscape.
- Excellent communication skills, with the ability to distil insights and performance data to inform, persuade, and influence marketing strategy.\\
Other things we’re looking for (key criteria)
- A people-oriented individual who actively contributes to a positive, collaborative team culture.
- Awareness of the latest trends in viewing behaviour and audience engagement.
- A results-driven, outcome-focused mindset with a clear focus on delivering business impact.
- Exceptional multitasking skills, with the ability to prioritise projects across multiple squads, manage tight deadlines, and maintain a high level of attention to detail.
About Us
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
