TITLE: Growth Marketing Manager
TEAM: Marketing Department
REPORTING TO: Marketing & Member Services Manager
LOCATION: Belgrade WORKING HOURS: 10 am to 6 pm CET
ABOUT IVY EXEC
Ivy Exec is a leading online platform for successful business professionals. With over 2.5 million global business leaders within our membership, Ivy Exec partners with organizations that wish to gain visibility to this highly sought-after, high caliber demographic. Our Corporate and University clients include MIT, INSEAD, Salesforce, Deloitte Consulting, Nielsen, and others. Ivy Exec has been recognized by Inc. Magazine as one of the fastest growing companies in the US for 3 consecutive years.
A LOOK INTO THE ROLE AND RESPONSIBILITIES
- Manage all paid acquisition channels, including:
- PPC
- Social media (LinkedIn, Facebook, Twitter)
- Programmatic job advertising
- Affiliates and partnerships
- Develop and test new paid acquisition channels and opportunities
- Track and report KPIs, including:
- Number of new users
- Cost per acquisition
- Conversion rates
- Collaborate with the Marketing and Product teams to develop and test new acquisition campaigns and channels
THE REQUIREMENTS (AND WHY WE WANT TO WORK WITH YOU)
- At least 2 years of paid advertising experience, ideally on social media platforms (primarily on LinkedIn)
- Skilled in reviewing and analyzing data in platforms such as Google Analytics, LinkedIn Ad Manager, and more
- Optimizing acquisition funnels and landing pages (e.g. used tools: VWO & Unbounce)
- You are able to work across teams and have great attention to detail
- You have an entrepreneurial approach and a data-driven, results-oriented mindset
- Fluent in English language, both verbal and written
- Bachelor’s degree
Additional Experience that will make you stand out:
- Email marketing
- Marketing automation
- Search engine marketing
- Affiliate and partnership marketing
WHY YOU’LL LOVE US
- You’ll get to drive our growth and acquisition efforts working closely and strategically with the VP of Marketing in a rapidly growing company and make an impact.
- You’ll have a lot of opportunities to learn and grow, both within the b2c and b2b sphere.
- We believe in nurturing an environment where good ideas can come from anyone. At Ivy Exec, you’ll be part of a collaborative team that is working towards helping our clients achieve their goals.
- Our founders believe transparency is important. In HQ team meetings we discuss Ivy Exec strategy, the latest company goals, and we open the floor to new ideas.
- We believe that our people are our future! We have created initiatives to drive investment in our people: personally and professionally.
