Purpose: This position exists to assist in the development of marketing strategies for maintaining and strengthening specific brands while performing a variety of marketing related activities, including the oversight and management of these brands and marketing initiatives.
Essential Functions:
- Assist in developing the vision for the brand’s marketing strategy.
- Execute the brand’s marketing strategy by leading and providing direction to the creative and communications teams.
- Collaborate with sales and marketing teams to provide value added marketing initiatives.
- Promote specified brands through social media, websites, external communications, events and other brand marketing strategies.
- Develop advertising and literature, photography, videos, POP materials, sales materials and press releases/media relations for assigned brands.
- Manage marketing activities related to product launches.
- Assist sales team on dealer promotions.
- Assist Events Manager in the coordination of brand centric events and other special products.
Required Experience / Knowledge:
- Requires 3 to 5 years of related experience and BA/BS in marketing or related field.
- Requires the ability to communicate effectively, both orally and in writing, with company personnel and outside agencies.
- Requires the ability to develop and maintain highly collaborative cross-functional internal and external relationships.
- Must possess good analytical and organizational skills.
Work Requirements:
- This position may require sitting, standing, working in front of a computer monitor in an office setting approximately 90% of the day, and occasionally, working in a hot, humid outdoor environment.
- Requires the ability to travel between field locations, as well as attend shows and events as necessary.
- Regularly required to sit, stand, walk, and stoop, kneel, crouch, or crawl; use hands and fingers to handle or feel objects, tools or controls; and, reach with hands and arms. Must be able to frequently lift and move up to 10 pounds.
- This position is a full-time position, which may require flexibility in hours and days worked (including nights and weekends).
- Management reserves the right to assign or reassign duties and responsibilities to this job at any time.
Jayco offers a generous benefits package including:
- (2) Medical Insurance plan options, HSAs, and FSAs
- Family Care Clinic for employees and dependents enrolled in a Jayco medical plan (IN only)
- Dental Insurance
- Vision insurance
- Disability and Life Insurance
- 401k plan with an annual discretionary match
- Wellness Benefits
- On-site Fitness Center access (IN only)
- Health Clinic for employee use (IN only)
- Employee Assistance Program (EAP) Benefits
