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Develop and implement marketing plans and strategies in line with the company's vision, brand image and international guidelines.
Liaison with external bodies including advertising agencies, Hotels ,venues etc., to effectively plan and execute various event and promotions, communication strategies, PR activities etc.
To provide briefs to agencies/ vendors/ designers and ensuring timely and quality delivery
Providing a mix of ATL/ BTL / Digital and Social Media as part of campaigns/ new product launches
Develop and execute a rolling twelve month marketing calendar of events & promotions in consultation with corporate marketing to increase quality footfall
Develop and track metrics and success criteria for all marketing programs and initiatives
Competition mapping and tracking
Digital Media (handling social platforms for brand awareness & engagement)
E-Commerce (tying up with relevant websites)
Provide strategic direction to communicate with both B2B & B2C audience
Salary: 5,00,000 - 7,50,000 P.A
Industry:Media / Entertainment / Internet
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Marketing
Role:Business Alliances Manager
Keyskills
Marketing Sales Brand Promotion Promotions Events Alliances Activation Campaigns Strategy
Desired Candidate Profile
Education-
UG: Any Graduate - Any Specialization
PG:Post Graduation Not Required
Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required
Looking for the right candidate who has had exposure to both ATL and BTL activities.
Excellent communication skills.
Candidate could be from an advertising background.
Some exposure to digital marketing
call- 8800975012
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Open job postingAbout the company
Jobnath is a full-fledged Executive Search, Job Consulting, Human Resource Consulting & Organisational Corporate & Training Company providing a surfeit of services coming under the preview of Human Resource Acquisition, Payroll Processing, Corporate HR, HR Management, Job Consulting, and Corporate & Organisational Training. They offer executive search consulting as a core product across all levels and are also specialized in Advertised Selection, Senior Executive Search, Campus Hiring etc. They are also known for Corporate Training Services.