Role Purpose:
As a CRM Sportsbook Executive, you will own and maintain the CRM platform infrastructure (Optimove & Mautic) and act as the CRM owner for Sportsbook, leading the delivery of Sportsbook campaigns, automations, and lifecycle communications, while supporting Casino and Live Casino CRM activity.
Key Responsibilities:
Platform & Journey Management
- Maintain and configure CRM infrastructure across Optimove and Mautic.
- Map, build, and test customer communication journeys across the player lifecycle.
- Own all Sportsbook-related automation work, including building, maintaining, and optimising flows and streams.
- Set up and maintain bonus templates and CRM mechanics in the back-office.
- Ensure communication journeys are configured correctly and performing as expected.
Campaign Planning & Execution
- Manage daily CRM activity across Sports, Casino, and Live Casino.
- Plan and execute recurring Sportsbook campaigns and pre-planned one-off campaigns.
- Handle planned Sportsbook CMS work (e.g. promo pages and on-site content), excluding ad hoc requests.
- Maintain the campaign calendar in collaboration with stakeholders.
- Compile content and creative briefs for campaign execution.
- Organise segmentation lists ahead of campaign execution.
Quality & Compliance
- QA and error-check communication setups and promotions before go-live.
- Stay current on regulatory requirements and ensure all CRM communications remain compliant.
Performance & Reporting
- Monitor key UX flows, flag issues, and follow up until resolved.
- Analyse and report on campaign performance against established benchmarks.
Stakeholder Management
- Attend (bi-)weekly Sportsbook meetings and represent CRM in campaign and planning discussions.
- Assist the Sportsbook team in monitoring the Sportsbook Escalations group chat, picking up and following through on CRM-related issues.
- Brief Customer Support on new campaigns and resolve issues they flag.
Requirements:
- Hands-on experience with iGaming CRM platforms, Optimove experience preferred.
- Dutch speaking, with fluent English communication skills.
- Analytical, strategic, and commercially minded.
- Strong attention to detail, organisational skills, and ability to meet deadlines.
- Strong affinity with Dutch sports is a plus.
- Proactive, with a habit of asking the right questions.
What's in it for you:
- Build your own success story together with us.
- Work in an environment where you, your work, and ideas matter and have an impact.
- Work in a new and young business with high growth potential.
- Work with self-organized, self-responsible, and entrepreneurial employees.
- Start-up feeling, backed-up by a leading Dutch Gaming & Entertainment company.
- Flexible working options including hybrid work opportunities.
- The company culture is built on the core values of integrity, innovation, and excellence.
Benefits:
- We contribute an extra 5% each month towards your pension on top of your gross salary.
- €1,000 Employee Benefits Package to be used every year on Gym Memberships, Flights, Health Insurance etc..
- Employee Assistance Program - €250 per annum.
- Birthday Leave – enjoy an extra day off to celebrate your special day.
- Anniversary Leave – enjoy an extra day for every year at Joi Gaming.
- Friday Drinks & Weekly Lunch – our weekly get-together to connect with your team.
- Hybrid work up to 2 days from home per week.
- Free parking for cars and motorbikes.
