Position Summary:
In charge of growing KFC Instore Digital Sales (Kiosk/BYOD), PK APP e-Voucher sales and deliver EC related projects. The key KPI: Digital sales, PK e-Voucher selling and redemption sales, EC projects delivery.
【Strategy and Sales】
- Execute KFC in-store digital sales (Kiosk/BYOD) strategy to meet the annual objectives.
- Enhance in-store digital ordering and humanization experiences, ensuring a smooth, intuitive user experience that aligns with customer preferences/needs.
- Grow Ticket Average and CVR rate thru UIUX improvement and add-on project by working with MKT / UX planner/ DTS team.
- Drive growth in PK e-Voucher sales and redemption through strategic planning, owned channel communication, and performance measurement via ROAS/ROI to increase market penetration
- Develop/implement assigned projects to grow OLO sales measured by ROAS/ROI.
- Work with data team for deeper analysis for better sales improvement
- Learn/apply new practices and tools from the market to get digital experience
【Project management and Communication】
- Lead/Implement the assigned Digital projects by co-operate with cross-functional teams thru effective communication/coordination.
- Uplift efficiency on ways of working and build SOP for new task if needed.
【Administration】
- Regular basis reporting incl performance review and project updates.
- Day-to-day KIOSK / BYOD / PK e-voucher on-and-off shelf management by co-work with OP / MKT / DTS team.
