Position Summary:
In charge of developing PH Online Ordering System (OLO) sales by enhance traffic, conversion rate (CVR) and ticket average (TA). Leverage media agencies and operate owned media to engage consumer ordering online.
Key Responsibilities
Strategy and Sales (50%)
- Execute PH OLO sales strategy to meet the annual objective.
- Grow owned online sales thru traffic/customer base growth thru managing traffic source (eg. Search (SEO/SEM), APP, Line, etc) and EC campaigns measured by ROAS/ROI.
- Grow CVR and TA thru Martech/ UIUX improvement by working with UX planner/digital-tech service team.
- Closely work with MKT team thru full funnel management for assigned marketing product campaigns to drive lower funnel performance thru work with CRM, performance agency.
- Execute assigned digital projects to grow sales.
Data Analysis (20%)
- Analyzing OLO sales and owned media performance with data-supported conclusions/actions.
- Work with data team for deeper analysis for better sales improvement.
- Develop and enhance regular report efficiency.
Agency (10%)
- Manage agencies to optimize the investment.
- Learn/apply new practices and tools from the market to get digital experience initiatives.
Project management and Communication (15%)
- Develop/implement assigned projects to grow OLO sales measured by ROAS/ROI.
- Uplift efficiency on ways of working and build SOP for new task if needed.
Administration (5%)
- Responsibility for planning and budgetary control.
- Day-to-day EC site on-and-off shelf management by co-work with DTS & marketing team.
