Our mission is to positively impact people's lives every day in every home around the world. This allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. We have an open culture that breeds outrageously extraordinary leaders who embody the leadership mindset of Shark Ninja.
Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands. Given this success in our existing markets, SharkNinja has embarked on a bold plan for growing APAC business.
What is the role?
The role of Marketing & Communications Manager, NZ has oversight of shaping the brand identity and positioning of the fastest growing brand in small appliances across the New Zealand marketplace. Your creative vision and strategic mindset will drive the success of our products, ensuring they stand out in a competitive landscape and that go-to-market planning supports the commercial objectives of the ANZ business, across both new and existing product categories.
What are the responsibilities?
Brand Strategy & Planning
- Support development and execution of SharkNinja’s brand plans and agency briefing framework.
- Build data-driven marketing plans and briefs, aligned to commercial priorities, consumer insights and market trends.
- Partner with global teams to localise global assets, ensuring brand consistency and regional relevance.
Campaign Development
- Lead all-agency briefs and campaign rollouts for multiple product launches
- Manage cross-agency collaboration from concept to execution, including ATL, Social, Influencer, PR and Activations.
- Work with and support the Commercial and Trade Marketing teams to ensure consistency of messaging and creative through-the-line.
Media & Performance
- Partner with media team to build robust media plans and optimise media mix (Linear, BVOD/SVOD, social, digital).
- Track NPD and category performance on a regular cadence, share insights, and continually improve ROI.
- Support growth of always-on content, influencer, and earned media strategies.
Cross-Functional Collaboration
- In close partnership with the Sydney based product marketing team, you’ll work with the Product, Commercial, Retail Marketing and the Consumer Insights teams to ensure go-to-market excellence.
- Liaise with global brand teams to champion local needs and opportunities.
- Collaborate with internal stakeholders to deliver toolkits, asset uploads, and retail alignment.
Budget & Project Management
- Own and manage primary category responsibility for go to market commercial impact for both Core and New Product launches including budgeting responsibilities.
- Lead creative and production workflows to deliver assets that are on-brand, on-time, and on-budget.
- Track and optimise local production costs, vendor relationships, and commercial impact to maximise return on spend.
What We're Looking For
- Strategic Brand Builder - 5+ years experience in brand or marketing within consumer electronics, beauty, lifestyle, or premium appliance brands, with a track record of driving growth and impact on business results.
- Creative Campaign Leader - Proven ability to lead integrated ATL and digital campaigns (OOH, BVOD/SVOD, social, influencer)
- Commercially Driven - confident using data and insights to inform creative, media, and investment decisions that deliver measurable business outcomes.
- Collaborative Cross-Functional Partner - Experienced managing multiple stakeholders and agencies across marketing, PR, media, retail, and product teams to ensure cohesive execution.
- Project Management - skilled in project and budget management, juggling competing priorities with precision, pace, and attention to detail.
- Innovative, Growth-Mindset Thinker - passionate about creativity, problem-solving, and building product and brands that disrupt categories, and connect emotionally with consumers.
You role in leading our success drivers & representing our unique mindset:
- Lead us to be "RARELY SATISFIED"
- Make things better each day; "PROGRESS OVER PERFECTION"
- Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE,"
- Deliver something great; "WINNING IS A TEAM SPORT"
- Be clear and honest, "COMMUNICATING FOR IMPACT."
Explore SharkNinja on our social channels:
https://www.linkedin.com/company/sharkninja-apac/mycompany/
https://www.linkedin.com/company/sharkninja-apac/jobs/
About Us
We are a global leading provider of high-quality, innovative small household appliances with the aspiration to improve the quality of everyday life at homes around the world through revolutionary innovation and design-driven smart home products.
