Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
Shark Ninja is expanding our APAC business and scaling it rapidly. Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands. Given this success in our existing markets, Shark Ninja has embarked on a bold plan for growing APAC business, in which Taiwan plays a critical role. We have launched in Taiwan market July, 2025. As a high potential new market, we have put behind innovations and investments to drive our growth ambition.
As we continue to grow, we are looking for a Marketing Manager to join our team. This role will be based in Taipei, Taiwan.
Position Overview:
SharkNinja is seeking a marketing manager to join our team in Taiwan and supporting our newly launched Taiwan business. You will play a critical role in supporting development of locally marketing strategies and campaigns, as well as ensuring high quality execution to drive the growth of SharkNinja business in Taiwan. This is an exciting opportunity to contribute to a fast-paced environment and drive innovation within a leading consumer goods organization.
Here are some of the EXCITING things you will get to do:
- Be involved and embedded in consumer insights and research studies to inform consumer messaging
- Develop brand growth strategy and achieving growth target
- Work closely with local product team to gain deep understanding of our products so as to design right positioning and marketing communication messages/ assets
- Develop marketing strategy for both the Shark and Ninja brands in the Taiwan market and then execute it, including media planning and buying, consumer promotions, public relations, and digital/social.
- Effective management of external partners such as agency partner, PR, Social, Creative, Media etc.
- Analyze and optimize marketing campaign performance including media mix, asset change, or additional activations as required to drive business results
- Define local creative asset needs and then work with global creative department to develop them on time
- Work closely with the global marketing departments to leverage best practices and global strategies, while also ensuring appropriate localization is done for the Taiwan market
- Work closely with Taiwan distributor to ensure marketing and sales strategies are aligned, especially on asset needs for Ecommerce site, trade marketing and in-store displays
- ATL budget management to ensure spending in line with business results. Handling PR/PO for Taiwan and compliant to finance process and guidelines.
- Business travel as required.
Required Skills and Qualifications:
- Bachelor's degree or equivalent
- Minimum 8 years of proven experience in consumer marketing communications or similar role/ capacity.
- Experience in FMCG, Home Appliances, Consumer Electronics is preferred
- Solid experience in leading external agencies and developing local marketing campaigns and assets; strong knowledge in digital communications including social, influencers, and performance media is highly preferred
- Proficiency in both Mandarin and English, must have excellent speaking, writing, and reading capabilities in both languages
- Excellent communication skills, with the ability to interact professionally with stakeholders at all levels of the organization and externally with distributors, agencies partners
Your role in leading our success drivers & representing our unique mindset:
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT.”
Explore SharkNinja on our social channels:
About Us
We are a global leading provider of high-quality, innovative small household appliances with the aspiration to improve the quality of everyday life at homes around the world through revolutionary innovation and design-driven smart home products.
