SUMMARY Execute community-specific marketing plans created by the Marketing Manager for our San Antonio/Houston communities including new developments and stabilized. Work with our San Antonio/Houston Regional Managers to lead and be accountable for the execution of local marketing strategy and media plans, creative development, and metrics reporting in accordance with brand creative standards and community goals and objectives.
OBJECTIVES OF THIS ROLE Serve as the regional subject matter expert on economic indicators, competitive strategies, and industry trends. “Always be learning” to stay abreast of digital marketing best practices. Conduct regular competitor marketing and advertising program reviews Understand community performance and marketing opportunities Manage and monitor regional marketing budgets Support Marketing Manager on digital media strategy, placements, creative optimization, and agency partnership Gather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendations Maintain and strengthen the Kairoi brand position.
Serve as the gatekeeper of the brand within the assigned region Working with Marketing Manager on set strategy and ensuring community and region are generating qualified leads and traffic Develop a strong working relationship with all key stakeholders (including the Director of Operations) to ensure relevant marketing strategies are executed at the highest level Coordinate with Marketing Department on website updates, email communications, organic social media content, community video shoots, signage, promotional items, etc.
Work closely with the revenue management team for a cohesive media strategy that addresses pricing and seasonality trends Conduct market research to support brand development projects Provide Marketing and Sales refreshers for new associates and communities Handle Acquisition and Disposition tasks for communities in the market with the support of the Corporate Marketing team Participation in the local chamber of commerce to foster relationships with local businesses
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Kairoi Residential creates exceptional living experiences at high-performing multifamily communities, delivering long-term value to investors, associates, and residents.