Marketing and Administrative Coordinator

The Marketing & Administrative Coordinator will be deeply committed to supporting the CEO in growing the business through multiple lead generation channels, to growing his/her own skills, and to develop into a supportive leader within the team.

Primary Objectives –

1. Build referral business from past clients to 60% of total annual business.
2. Maintain database communication campaigns to result in a 20% registration to conversion ratio.
3. Coordinate and implement all systems for marketing, branding and internet lead generation.
4. Produce listing marketing materials and schedule promotional programs for listings.
5. Publish, maintain, and engage on social media outlets for both listings and branding to increase market share.
6. Assist with the creation and implementation of special branding projects.
7. Document and maintain the marketing, branding and lead generation activities in the operations manual.

Regular Work Activities –

1. Produce listing marketing materials and schedule promotional programs for listings.
2. Produce regular, unique content for listings and branding.
3. Lead generation through monitoring and engagement on social media and website outlets.
4. Continuous research about target service areas and local events to ensure relevant delivery of services on blogs, websites, and social media outlets.
5. Maintain visibility of MORE on the internet through content generation that delivers maximum SEO.
6. Maintain website updates.
7. Create, maintain, and track effectiveness of a touch campaign for past clients.
8. Create, maintain, and track effectiveness of touch campaigns for database leads.
9. Monitor website analytics to ensure marketing efforts are meeting business goals.
10. Analyze effectiveness of marketing strategies.
11. Track Lead Generation numbers and conversion rates.
12. Measure the ROI on lead generation and marketing efforts.
13. Monitor Search Engine placement.
14. Research new marketing opportunities.

Experience, Training, and Education –

1. High school graduate, Bachelor's degree with marketing concentration preferred
2. 1 - 3 years of marketing experience
3. 3 - 5 years of administrative experience
4. Proficiency in internet interactions including social media channels, marketing campaigns and SEO

All your information will be kept confidential according to EEO guidelines.