TPO Marketing Manager

Kind Lending is seeking a creative, results-driven TPO Marketing Manager to help grow our wholesale channel through strategic marketing initiatives, lead generation campaigns, and brand awareness efforts.

This role will work closely with Account Executives, sales leadership, and the marketing team to develop and execute campaigns that drive broker engagement, generate new opportunities, and strengthen Kind Lending's presence in the wholesale mortgage industry. The TPO Marketing Manager will also support key marketing technologies, vendor relationships, project workflows, and onboarding initiatives that enhance the experience of both external partners and internal team members.

Success in this role will be measured by the ability to increase brand visibility, generate qualified opportunities for Account Executives, optimize marketing processes and tools, and deliver measurable business impact.

Responsibilities

• Develop and execute integrated marketing campaigns that support lead generation, broker engagement, and brand awareness.
• Partner with Account Executives and sales leadership to create marketing strategies that drive new business opportunities.
• Create and manage marketing content across email, social media, webinars, presentations, digital advertising, and sales enablement materials.
• Utilize Salesforce CRM and marketing tools to track campaign performance, measure ROI, and identify growth opportunities.
• Coordinate, manage, and support third-party marketing platforms and vendor relationships, including tools that support customer engagement, reputation management, surveys, and marketing automation.
• Evaluate and assist with the implementation of new marketing technologies and solutions as directed.
• Oversee marketing project intake, approvals, workflow prioritization, and service-level expectations to ensure timely execution of requests.
• Manage and continuously enhance the marketing onboarding experience for new hires, ensuring consistent training, resources, and support that enable long-term success.
• Analyze campaign results and provide recommendations to improve engagement, lead generation, and overall effectiveness.
• Collaborate with internal teams to ensure marketing initiatives align with company goals and sales objectives.
• Stay informed on mortgage industry trends, competitor activity, and marketing best practices.
• Support conferences, events, webinars, and other broker-facing initiatives as needed.
• Perform additional marketing duties and special projects as assigned.

Qualifications

Required

• 3–5 years of marketing experience within mortgage lending, financial services, or a related B2B industry.
• Experience developing and executing multi-channel marketing campaigns.
• Strong understanding of lead generation, campaign performance measurement, and marketing analytics.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Self-starter with a collaborative mindset, attention to detail, and a passion for driving results.

Preferred

• Mortgage industry experience, particularly within Wholesale or TPO lending.
• Experience with Salesforce CRM and/or Salesforce Marketing Cloud.
• Experience supporting sales teams through demand generation and lead nurturing initiatives.
• Familiarity with AI-powered marketing tools and technologies.
• Basic HTML knowledge and experience editing email or web-based marketing content.
• Experience managing marketing technology vendors and third-party applications.
• Experience with design platforms like Canva
• Ability to travel occasionally for industry events and company meetings.

Pay Disclosure:

The starting base pay for this position is $65k/annually. The actual base is dependent on many factors such as: work experience, business needs, market demands, and other compensation components. The base pay range is subject to change and may be modified in the future.

Disclaimer Statement:

This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, duties, skills, or working conditions associated with a job.  It is intended to be a general description of the principal requirements common to positions of this type.

Work Authorization:

Must be able to verify identity and employment eligibility to work in the U.S. without a visa sponsorship.

Other Duties:

This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned to meet the needs of the organization.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.

Kind Lending is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, religion, creed, color, orientation, gender, age, national origin, veteran status, disability status, marital status, sexual orientation, gender identity, or gender expression.

***For your security, Kind Lending will only contact you from email addresses ending in kindlending.com.  Emails from any other domain should be treated as suspicious and may be phishing attempts.

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