Channel Marketing Manager

Channel Marketing Manager

Opportunity

Location: Barneveld, Netherlands

Role Purpose

Rada Sanitairtechniek is part of Kohler Co., a global leader in kitchen and bathroom products, energy systems, and premium interior design brands. With more than 40,000 associates worldwide, Kohler is known for its commitment to design excellence, engineering innovation, sustainability, and improving the level of gracious living for all who experience its products and services.

Within the Kohler Mira family, Rada specialises in advanced washroom and water control technologies, with a strong reputation in healthcare, education, hospitality, and commercial installation environments.

This is a new role that will cover brand, product, digital and channel marketing.

The successful candidate will play a crucial role in continuing to shape Rada’s future in the sanitary, installation, and commercial-specification markets, supporting the sales and product teams with high‑quality marketing tools, campaigns and insights.

Key Responsibilities

Brand & Product Marketing

• Develop and execute brand and marketing plans for Benelux in line with Rada’s brand framework.
• Create marketing collateral including brochures, catalogues, datasheets, installation schemes and internal product memos (InDesign, Illustrator, Photoshop).
• Manage multimedia promotions across LinkedIn, Instagram, X (Twitter), Facebook and other relevant channels.
• Create product presentations and support the Sales team with marketing materials tailored to customer needs.
• Translate Rada and third‑party manuals into Dutch (and occasionally from Dutch to English).
• Coordinate BIM file updates with Rada UK and product suppliers.

Digital & Content Management

• Maintain and update content of Rada’s Dutch and Belgian Dutch websites.
• Ensure product data accuracy by managing the PIM/2BA system and maintaining EDPs in collaboration with UK and supplier contacts.
• Collaborate with Masterdata teams to ensure complete and accurate product specifications.

Campaigns, Events & Exhibitions

• Plan, design and manage exhibition booths, including layout, visual design, product selection, build coordination and on‑site support.
• Develop advertising materials and write editorial content for industry publications targeting installers, wholesalers and sanitary sector audiences.

Data, Insights & Commercial Support

• Conduct marketing research, collect market data and analyse customer needs to support business decisions.
• Manage A&P budgets, ensuring accurate planning, spending and reporting.
• Provide internal and external customer support using appropriate CRM or sales‑support tools.

Internal Collaboration

• Work closely with the Rada Europe Sales Team, Product Manager, Office Manager and UK colleagues.
• Prepare and deliver marketing inputs for internal projects and cross‑functional initiatives.

Required Competencies

Aligned with the Channel Marketing Manager Success Profile, the ideal candidate excels in:

• Manages Complexity – Able to interpret multiple inputs and simplify decisions.
• Plans & Aligns – Creates structured plans that meet organisational goals.
• Collaborates – Works effectively across teams and geographies.
• Drives Results – Maintains high performance and meets deadlines.
• Business Insight & Tech Savvy – Understands market dynamics and leverages technology effectively.

Skills/Requirements

Education & Experience

• HBO/Bachelor‑level degree in Marketing, Communications, Business or a related field.
• 3–6 years of relevant experience in marketing, product marketing or channel marketing.
• Experience in commercial specification markets (e.g., healthcare, sanitary, installer markets) is a strong advantage.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) required.
• Strong written and spoken Dutch and English; German is a plus.

Personal Traits

• Organised, structured and detail‑oriented with strong focus.
• Persistent, resilient and motivated to achieve high standards.
• Adaptable and calm under pressure.
• Naturally curious, commercially minded and customer‑focused.

What We Offer

A Meaningful Role in a Global Organisation

As part of Kohler, you will join a respected global brand that combines innovation, engineering excellence and design leadership.

Impact & Ownership

This is a standalone marketing role where you will have autonomy, influence and the opportunity to shape the future of Rada’s marketing approach across Benelux.

Career Growth & Development

You will have access to Kohler’s global learning programmes, professional development pathways and future growth opportunities.

Collaboration & Culture

A warm, collaborative and people‑focused culture where your ideas are valued and cross‑functional cooperation is the norm.

Benefits Package

• Competitive salary aligned with experience
• Hybrid working opportunities
• Pension scheme and standard Dutch labour benefits
• Access to Kohler wellbeing, inclusion and sustainability initiatives

Why Work at Kohler Mira?

People have been turning to us for bathroom products for over 90 years, a responsibility we don’t take lightly. In all of the businesses that make up Kohler Mira we are committed to designing innovative products that bring beauty, comfort and safety to life. Because of this we understand that it takes investment in our people and their development in order to deliver on that commitment and so, we invest heavily in each individual’s personal development in a variety of ways.
In addition to the investment in personal development, Kohler Mira offers a competitive salary, numerous wellbeing benefits and a strong involvement in Corporate Social Responsibility.
About Us

In the UK, Kohler Mira Ltd. is made up of three market leading brands; Mira Showers, Rada Controls and Kohler Company. Where our brands differ in market position they are equal in quality, each living up to the Kohler Company mission to live on the leading edge of design and technology and provide a single level of quality regardless of price.
Learn more about us, our brands and career opportunities at www.kohlermira.co.uk.
It is Kohler Mira’s policy to recruit, hire, and promote qualified people in all job classifications without prejudice.  If, as an individual with a disability, you require adjustments during the recruitment process, please contact [email protected]. Kohler Mira is an equal opportunities employer.