Location: Onsite - Kohler, WI
Opportunity
The Sr. Marketing Specialist, as part of the KOHLER Kitchen & Bath North America Brand IMP Marketing team, is responsible for supporting the development and execution of activation programs across new product launches, campaigns, events, and any other Go-To-Market activations.
Specific Responsibilities
- Drives or supports brand management activations in accordance with the Annual Integrated Marketing Plan inclusive of brand plans, objectives, identity, execution of sales materials & trainings, media/owned content development, and events, execution.
- Explores consumer, marketing trends and best practices to contribute towards planning marketing initiatives.
- Coordinates marketing activations across cross-functional teams to execute small/large brand & marketing advertising campaigns.
- Develops, maintains, and manages Marketing activation calendar and timelines.
- Develops, manages, and tracks content needs across product launches and other marketing content development initiatives.
- Reviews brand communication materials to ensure marketing objectives and brand standards & compliance.
- Supports KPI tracking, measurement and analysis of in-market performance across brand, business, and campaign metrics.
- Build templates for presenting data and insights in internal and external presentations.
- Supports/leads internal communications for campaigns & marketing programming.
- Supports/leads organization of Marketing Team Meetings and Engagement initiatives.
