Roles & Responsibilities:
- Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers
- Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, Identify best media and investments to achieve campaign objectives, report on campaign results
- Optimize use of assets and content within marketing campaigns
- Direct lead qualification and lead nurturing process using external and internal resources
- Measure and report on campaign effectiveness, with a specific focus on pipeline impact
- Annual budgeting and monthly forecasting of marketing spend and resources
Skills & Competencies
- Results orientation – ability to define financial and non-financial campaign objectives and support marketing ROI considerations
- Process driven – ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes
- Collaborative – Ability to work across Product and Sales organizations
- Excellent Communications skills – ability to articulate marketing direction and results to senior leaders
Here is the background and experience we are looking for:
- 10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing
- Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers
- Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.
- Demonstrated ability to design and execute high-impact demand generation and cross-sell programs
- Experience leading marketing teams.
- Experience putting together and managing a marketing budget
- Bachelors and Masters degrees from top universities preferred
All your information will be kept confidential according to EEO guidelines.
