- Support product development efforts to build a new product pipeline to ensure a constant stream of new products and product upgrades are introduced within planned lead-times
- Review and analyze sales reports from internal sources and syndicated data in order to identify key issues, trends, opportunities, and competitive activity to develop category and product strategies
- Work with Product Development team to identify new product trends/concepts and product opportunities that are most suited to target our consumers and customers
- Analyze brand performance, brand competitiveness, and product tends in the marketplace and develop strategies for assigned brand based on research and analysis
- Translate marketing requirements from both a technical and creative basis into new products, line extensions and packaging enhancements for the market in collaboration with both internal and external resources
- Assist in creating product presentations that will be presented to buyers at major retail chains, as well as to in-house sales and supply chain personnel
- Collaborate with sales team regarding promotional strategies, new product introductions, product costing, margin analysis, marketing materials, merchandising, and program recommendations
- Contribute toward improving financials: optimize pricing, work with supply chain to strengthen cost position, and collaborate with sales to align trade spend
- Work with supply chain and factories to minimize cost of goods sold and increase profitability
- Analyze market, consumer, and competitive information in setting new product pricing and managing pricing on existing products
- Assist in developing, implementing and managing annual strategic, financial and marketing plans for assigned categories and related brands
- Manage SKU rationalization via monthly reviews of product performance and inventory levels to ensure stock availability on upward trending SKUs and exit strategies are identified for downward trending SKUs
- Fullfill miscellaneous obligations to ensure efficient business operations (i.e. sample request fulfillment, print proofing for packaging/artwork, POG set-up, etc.)
- Minimum of three (3) years of current Marketing experience with a Consumer Products or Services Company
- BA or BS in Marketing, Business or related degree preferred
- Demonstrated project management skills and experience working with cross-functional teams
- Demonstrated ability to manage multiple projects under tight timelines
- Proficient in Excel, PowerPoint, Word, and financial data analysis
- Works well with others, open to others ideas, and maintains confidentiality
- Excellent communication and written skills
All your information will be kept confidential according to EEO guidelines.
