Senior Marketing Specialist
KTVN 2 News Nevada in Reno, NV, seeks an experienced Marketing Specialist to service established clients and develop new business. You must have a strong track record of increasing revenue and generating new business preferably in media and/or digital. A minimum of 3 years broadcast television or marketing sales experience required. If you are a competitor, self-starter, team player, and want to work for a company that cares for its employees, submit your resume and application to [email protected] with the job title you are applying for in the subject line of your email. This helps us match your application to the correct position. KTVN/Sarkes Tarzian is an equal opportunity employer.
Duties and Responsibilities
- Sales and service of existing advertising accounts as well as new local business accounts.
- Responsible for the orderly flow of information from and to advertisers, agencies, and station.
- Responsible for obtaining the largest percentage of buys possible.
- Responsible for making major presentations to advertisers and agencies including preparation of station and market research (Wide Orbit, Nielsen/ComScore ratings, use of Laptop computer, PowerPoint, creating graphs and one-sheets, vendor presentations, digital services, other services, and sales tools as may become available).
- This position has the requirement of bringing in new agency and direct (no advertising agency involved) accounts to the station.
- Complete timely paperwork affecting accounts such as orders, avails, and client correspondence and communicate daily with traffic, production, sales assistants, and sales management in order to expedite client needs.
- Participate in station training (JDA & Associates) and follow through with research and independent studies in order to assimilate the information.
- Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
- Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
Requirements and Qualifications
- Bachelor’s degree in marketing, advertising or related field (preferred)
- Minimum of 3 years broadcast television or radio marketing sales experience (required)
- Must maintain a professional appearance and manner
- Must be able to market and sell TV and digital marketing plans to businesses
- Excellent oral and written communication; strong public speaking skills
- Able to direct/contain all elements of negotiation
