Location: Boise, ID / Hybrid
Employment Type: Full-Time
Landlord Tech, Inc., doing business as OurPetPolicy, provides a compliance-focused platform that helps property managers manage animals on residential properties, maintain accurate records, and support compliance with applicable Fair Housing requirements. Our platform supports animal screening, assistance animal and ESA request verification, vaccination tracking, incident management, and related documentation.
OurPetPolicy is looking for a Technical Demand Generation Manager to build and operate the systems that generate qualified pipeline.
This is not a traditional Marketing Manager role. The focus is not on managing a campaign calendar or coordinating marketing activity. We need someone who can determine where demand-generation efforts should be focused, identify the market segments worth pursuing, build the systems and automation to reach them, and turn that work into qualified opportunities.
You should be equally comfortable analyzing customer data, building the infrastructure to reach target segments, and evaluating funnel performance to determine what is working, what is not, and what needs to change.
This is a hands-on individual contributor role. You will influence demand generation strategy and execution while working directly with marketing technology, automation, and data systems.
We care about what the work produces, not simply the amount of activity it creates. The ideal candidate has owned a pipeline or demand generation target and can demonstrate what they personally built, why they built it, the results it produced, and what they learned when something did not work.
? Own demand generation initiatives with a primary focus on generating qualified pipeline.
? Analyze customer, market, and closed-won data to refine our ideal customer profile and identify the highest-value market segments.
? Develop targeting, messaging, offers, and channel strategies for different customer segments.
? Build and manage scalable outbound and nurture programs from segmentation and enrichment through booked meetings.
? Own and optimize marketing automation systems, including HubSpot workflows, lifecycle stages, lead routing, scoring, and data management.
? Build enrichment and prospecting workflows using tools such as ZoomInfo, Apollo, and other data sources.
? Create automations and integrations using APIs, webhooks, and platforms such as Zapier and Make.
? Use AI within demand generation and automation workflows to improve targeting, efficiency, and performance.
? Manage email infrastructure and list quality, including authentication, suppression, deliverability, and data hygiene.
? Build and maintain funnel reporting and dashboards that connect marketing activity to qualified opportunities and revenue.
? Analyze campaign, channel, segment, and funnel performance to identify opportunities, bottlenecks, and areas that should be changed or discontinued.
? Evaluate the marketing technology stack and recommend where tools, processes, or spending can be consolidated or improved.
? Maintain clear documentation for workflows, automations, processes, and systems.
? Boise-based hybrid position.
? Exceptional U.S.-based remote candidates may be considered, with periodic travel to Boise.
? Hands-on individual contributor role with no direct reports.
? Collaborative, fast-paced environment with direct access to marketing and company leadership.
? Accrued PTO.
? Paid holidays.
? Medical, dental, and vision insurance.
? HSA/FSA options and life insurance.
? 401(k) plan with company match.
? MacBook workstation provided.
Landlord Tech, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic.
In accordance with federal law, all new hires must provide proof of identity and authorization to work in the United States and complete required employment verification upon hire.
Please submit your resume along with a brief description of a demand generation campaign or program you personally owned. Tell us what you were trying to accomplish, what you personally built, and the measurable results it produced.
We are especially interested in candidates who can demonstrate hands-on experience building the systems behind demand generation, not simply managing campaigns or coordinating marketing activities.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
This company is likely a technology or software development firm, given the job description's focus on backend development, cloud infrastructure, and SaaS environments.