Job Description – Senior Executive, Digital Marketing Company: LatentBridge
Experience:
- 6+ years Department: Marketing Reporting to: Head of Marketing Role Overview We are looking for a proactive, hands-on Digital Marketing professional who can independently manage marketing initiatives, take end-to-end ownership of tasks and ensure timely execution with minimal supervision.
- Key Responsibilities 1.
- CRM & Lead Management Manage HubSpot or similar CRM platforms for marketing lead tracking.
- Maintain accurate lead records, campaign attribution, engagement tracking and reports.
- Coordinate with Sales on lead follow-ups.
- 2.
- Digital Campaigns Plan and execute B2B digital marketing, email and lead generation campaigns.
- Manage campaign content, creatives, landing pages, execution and performance reporting.
- 3.
- LinkedIn & Social Media Own the LinkedIn content calendar and timely publishing.
- Develop social media creatives using Canva or similar tools.
- Monitor engagement and ensure brand consistency.
- 4.
- Website Management Manage website revamp projects, coordinating with agencies and internal stakeholders.
- Own project timelines, content updates, feedback, approvals and deliverables.
- 5.
- Events & Webinars Coordinate event and webinar registrations, promotions, logistics and stakeholder communication.
- Manage event trackers, attendee follow-ups and lead reporting.
- 6.
- Ownership & Execution Independently drive tasks from initiation to completion with minimal supervision.
- Maintain clear trackers, provide timely updates and escalate risks.
- Ensure accuracy, accountability and on-time delivery of all assigned activities.
- Required Skills & Experience 6+ years of B2B digital marketing experience, preferably in IT services, SaaS or technology.
- Proven experience managing website revamp projects.
- Hands-on experience with HubSpot or similar CRM and digital marketing campaigns.
- Strong LinkedIn content calendar and Canva skills.
- Experience coordinating B2B events and webinars.
- Excellent multitasking and project management skills.
- Familiarity with LinkedIn Sales Navigator, ABM and SEO is an advantage.
- Ideal Candidate A self-starter with strong ownership and execution skills, who is proactive in communication, follows through without repeated reminders and consistently delivers high-quality work within deadlines.
