Content Strategist/Creator

<div><strong>What is this role, really?</strong></div><div><br></div><div>At Leap, we’re building one of the most ambitious content ecosystems in the <strong>career and study abroad</strong> space. we believe content is more than marketing - it’s how we educate, inspire, and earn trust at scale.</div><div>The <strong>content strategist</strong> is the storyteller-in-chief.

You’ll decide <em>what stories we tell, how we tell them, and why they matter</em>. From deep research to writing to shaping the final edit: you’ll be the creative engine driving Leap’s YouTube, Instagram, and content being used .</div><div>This role is for someone who <strong>lives & breathes content</strong> — who watches a reel and instantly thinks <em>“why did this work?”</em>, who writes like a creator, not a copywriter, and who can turn a counselor’s advice into something students binge.</div><hr><div><strong>What you’ll be doing</strong></div><div><br></div><ul><li>Find <strong>content opportunities</strong> — ideas students actually care about — through research, insights, and trends.</li><li>Write <strong>scripts and stories</strong> that are smart, simple, and scroll-stopping.</li><li>Collaborate with video editors, designers, and on-screen talent to <strong>bring ideas to life.</strong></li><li>Convert long-form videos (like masterclasses) into <strong>short-form hits</strong> and evergreen explainers.</li><li>Analyse performance data (watch time, retention, engagement) and use it to shape your next big idea.</li><li>Build <strong>repeatable content IPs</strong> — formats that scale, not one-offs.</li><li>Own the entire pipeline → <strong>ideation → scripting → storyboarding → publishing → analysis.</strong></li></ul><hr><div><strong>Who you are?</strong></div><ul><li>a <strong>writer at heart</strong> — words are your playground, and you love shaping ideas that stick.</li><li>a <strong>content nerd</strong> — you study reels, podcasts, and YouTube for craft and psychology.</li><li>a <strong>strategic thinker</strong> — you know what makes content perform, not just look good.</li><li>a <strong>team player</strong> — you can jam with editors, creators, and educators to make ideas stronger.</li><li>a <strong>student of the internet</strong> — always learning, always experimenting.</li><li>bonus 1: you’ve helped grow a brand or creator channel before (YouTube, Instagram, or similar).</li><li>bonus 2: if you’re comfortable on camera.</li><li>1–3 years of experience in <strong>content, scripting, or creative strategy</strong> (agency, creator, or brand).</li></ul><hr><div><strong>Where this role can evolve</strong></div><div>Today, you’ll shape Leap’s storytelling across short and long formats.

Tomorrow, you’ll build <strong>new IPs</strong>, scale channels, and lead the brand voice for millions of Indian students. Your ideas will directly influence reach, engagement, and trust.</div><div>This is a chance to build something iconic — to make content that’s useful <em>and</em> unforgettable.</div><hr><div><strong>Culture fit</strong></div><ul><li>you love writing and obsess over ideas.</li><li>you thrive in chaos and move fast.</li><li>you care deeply about quality — but never let it slow you down.</li><li>you see feedback as a creative conversation.</li><li>you’re hungry to learn, experiment, and grow fast.</li></ul>