<div><strong>About
the Role:
<br></strong>We seek an experienced Digital Marketing Manager/Senior Manager to lead our performance marketing initiatives for one of our business verticals. As a seasoned professional with over three years of experience, you will drive the implementation and execution of marketing campaigns across paid ad channels, including Facebook and Google.<br><span style="font-size: 14px;"><br></span><span style="font-size: 14px;"><br></span><span style="font-size: 14px;"><strong>The charter for this role will include:</strong></span><strong><br></strong></div><ul><li><span style="font-size: 14px;">Own the end-to-end management of paid social channels, overseeing campaign creation, optimization, and budget management.</span></li><li><span style="font-size: 14px;">Develop and execute SEM/Meta/Affiliates campaigns across various platforms to meet key performance objectives.</span></li><li><span style="font-size: 14px;">Collaborate closely with cross-functional teams to align Digital Marketing strategies with broader marketing objectives.</span></li><li><span style="font-size: 14px;">Manage budgets, forecast expenditures, and provide insightful reporting on campaign performance to stakeholders.</span></li><li><span style="font-size: 14px;">Stay informed about industry trends and regulations in the paid social space, ensuring proactive adaptation to emerging trends.</span><br><span style="font-size: 14px;"><br></span></li></ul><div><span style="font-size: 14px;"><strong>Ideal persona would:&nbsp;</strong></span><strong><br></strong></div><ul><li><span style="font-size: 14px;">Have 5-7 years of experience working on paid social channels, preferably within a fast-paced startup environment.</span></li><li><span style="font-size: 14px;">Be proficient in Google Ads, Meta Ads, Google Analytics, and other SEM tools.</span></li><li><span style="font-size: 14px;">Have a strong analytical aptitude with the ability to derive actionable insights from data.</span></li><li><span style="font-size: 14px;">Have exceptional communication and collaborative skills, capable of effectively liaising with cross-functional teams.</span></li></ul>
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Leap is a company focused on healthcare solutions, particularly in benefits consulting, population health, and digital health. They work with employers and HR leadership to drive client success and satisfaction.