General Manager - University of Montana

Key Responsibilities

• Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and key staff.

• Manage the execution of the multimedia rights agreement and ensure it reflects the university’s mission, values, and branding standards.

• Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support.

• Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.

• Develop strong relationships with university contacts, sponsors, and other stakeholders to drive value and engagement.

• Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.

• Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.

• Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.

• Model and foster a positive, inclusive, and team-first culture across the property and broader organization.

• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.

Minimum Qualifications:

• 6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.

• Some prior experience managing others and a desire to grow as a team leader.

• Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation.

• Effective communicator with strong relationship-building and presentation skills.

• Demonstrated ability to collaborate across multiple teams and work effectively with external partners.

• Strong organizational skills with an ability to juggle multiple priorities and meet deadlines.

• Comfortable operating in a fast-paced and evolving environment.

• High integrity, sound judgment, and a team-first mindset.