Organic Content (GEO/SEO + Education)
- Write, edit, and publish strategic and timely content for websites, including blog posts, landing pages, and other webpages, optimized for LLMs and user search and engagement.
- Route written web content to SMEs for review and refine as needed.
- Submit SME-approved web content to Compliance for approval and refine as needed.
- Publish approved blog and website content.
- Review and develop persuasive long- and short-form copy for display, search, social, and video campaigns for organic and to support paid marketing initiatives.
- Consider content for traders across various stages of the funnel and per channel while maintaining brand voice and tone.
- Collaborate within the Content team and Marketing department to improve discoverability, clarity, and conversion impact of organic assets.
Lifecycle Marketing (Customer Journey)
- In partnership with the lifecycle team, draft, review, and refine email copy and retention messaging that guide traders at various stages of futures trading experience from first touch through long-term engagement.
Vendor Marketing
- Write, edit, and publish vendor-provided copy, balancing vendor promotional and educational goals for a B2B2C audience.
- Write and refine descriptions and post-event recap blogs for vendor webinars.
- Publish descriptions and blogs to the Ecosystem website.
- 3+ years of professional copywriting and content strategy experience, ideally in fintech, finance, or a regulated industry.
- Demonstrated SEO and GEO writing skills, with a working understanding of how to optimize content for both search engines and LLMs.
- Strong command of grammar, clarity, and concision; fluency with AP Style.
- Experience writing across formats—blog posts, landing pages, email and lifecycle sequences, and paid campaign copy.
- Ability to adapt to and apply an established brand voice and style guide consistently.
- Comfort working within review and approval workflows, including SME and Compliance routing.
- Familiarity with CMS publishing and basic on-page optimization.
- Strong self-direction and organization across multiple briefs and shifting priorities in a fast-paced, team-oriented environment.
Desired Impact
- Provide flexible surge capacity that supports the Senior Content Strategist and reduces bottlenecks for the Content team.
- Maintain a consistent voice across all customer and partner touchpoints.
- Strengthen organic, lifecycle, and paid initiatives through high-quality, optimized content.
- Scale content creation while maintaining accuracy, compliance, and brand trust.
- Preferably looking for someone located in the Chicago area.
- Hybrid work schedule with 3 days onsite.
