Why LINE MAN Wongnai
LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
Owns the health, growth, and yield of the platform's ad marketplace - including pricing, inventory, budget utilization, and placement performance. This role serves as the critical bridge between day-to-day marketplace operations and strategic, cross-functional initiatives involving Data Science, Product, Sales, and Operations.
What You'll Do
- Marketplace Analytics & Reporting: Own the ad-related P&L, monitor key performance metrics (volume, pricing trends, budget pacing), and maintain robust BI/SQL-based reporting to provide actionable insights.
- Pricing Strategy & Management: Define and execute pricing strategies, including routine base price configuration and optimization, promotional frameworks, and dynamic price experiments to drive merchant adoption.
- Inventory & Ad Load Configuration: Optimize the balance between sponsored and organic content across platform placements by collaborating with Data Science/Engineering to tune slot ratios, frequency caps, and ad indexing.
- Marketplace Diagnosis & Troubleshooting: Investigate and resolve performance fluctuations by analyzing eCPM ranking logic and ranking factors, ensuring alignment between client objectives and platform health.
- Campaign & Budget Optimization: Generate data-driven recommendations for merchant budgets and campaigns to optimize pacing, run-rates, and return on ad spend (ROAS).
- Strategic Project Leadership: Lead end-to-end strategic initiatives, including new product rollouts, reporting enhancements, and granular segment deep-dives.
- Stakeholder & Team Leadership: Serve as the primary cross-functional liaison (Sales, Product, Ops), representing the Marketplace in commercial reviews, while mentoring direct reports to drive day-to-day execution.
What You'll Need
- Education: Bachelor’s degree in Business, Economics, Engineering, Statistics, or a related quantitative field.
- Experience: 4+ years of experience in ad marketplace management, ad tech, digital advertising operations, consulting, or digital marketplace strategy, ideally with direct exposure to pricing and inventory optimization.
- Analytical Skills: Advanced proficiency in Excel/Google Sheets and data visualization/dashboarding tools for continuous performance monitoring.
- Communication & Storytelling: Strong executive presentation skills (PowerPoint/Google Slides). You must possess an analytical mindset with the ability to translate complex data into actionable insights and strategic recommendations (answering the "so what?").
- Cross-Functional Collaboration: Proven ability to build strong relationships and align goals with Data Science, Product, Operations, and Sales teams.
- Technical Knowledge: Deep understanding of ad ranking mechanics, including eCPM, fill rates, auction dynamics, and ad load configuration, is a big plus.
