Performance Marketing Analyst (1-Year Contract) at LINE MAN Wongnai

Why LINE MAN Wongnai

LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.

As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.

Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.

What you’ll Do:

• Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.
• Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
• Provide recommendations for performance improvement and tracking tools when needed
• Take the ownership and initiate optimization strategies.
• Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.
• Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.

What you’ll Need:

• Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
• At least 1 year of experience with running Facebook Ads and performance optimization is a must.
• Familiarity with AppsFlyer and/or other MMP is a plus.
• Confident in processing and analyzing complex data sets using Excel or Google Sheet
• Strong analytical skills and isn’t afraid of deep dive analysis.
• A start-up mindset, willing to work hard and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
• Willing to learn about new concepts and methodologies.