Overview
Why We Need Your Talents
This position is responsible for execution and performance of the branded marketing programs, digital and social media presence, special events, entertainment, and Asian marketing initiatives resulting in Live! Casino & Hotel becoming the premier gaming destination in the mid-Atlantic region.
Responsibilities
Where You'll Make an Impact
- Directs the efforts of the advertising agency to create and maintain brand standards and to develop creative campaigns to attract new business.
- Creates programs and campaigns to increase gaming revenue, and non-gaming revenue derived from the sales of the event center, entertainment and food and beverage products.
- Oversees the digital and social efforts to ensure positive brand perception, as well as, a strong presence and following on social networking sites.
- Provides open and complete communications with operations, finance and all other departments.
- Leads the development and growth of the marketing department team members.
- Develops and manages the budget for advertising, social media, special events, entertainment and Asian marketing.
- Leads the Live! Casino & Hotel effort in establishing it as a community leader.
- Develops and trains staff, interviews for new hires and performs performance evaluations of direct reports and ensures timely, accurate and effective evaluations are completed on members of the marketing department.
- All other duties as assigned.
Qualifications
Skills You'll Need to Succeed
- High degree of computer literacy with in-depth knowledge of PC and Mid-Range system applications.
- Outstanding communications and presentation skills.
- Seven (7) – ten (10) years’ experience in operating Consumer Marketing programs in a high-volume hospitality environment, including conceptualizing, producing and executing these types of programs.
- Ability to quickly analyze problems and present solutions in a clear and concise manner.
- The ability to multi-task.
A Few Must Haves
- Bachelor’s Degree from an Accredited Institution in a business-related field (i.e. Marketing, Finance, Business) or equivalent experience required.
- MBA is preferred.
- Must be able to obtain and maintain a gaming license as determined by the State Gaming Control Agency for the position.
Physical Requirements
- Ability to work extended hours across all shifts in a 24/7 work environment.
