As a Product Marketer, you are the indispensable link in every product launch at Locinox. You dive deep into our innovative products, understand them down to the smallest technical detail, and effortlessly translate that complexity into a clear, compelling, and easy-to-understand customer story.
You are the crucial bridge between Sales, Marketing, and Product Management, ensuring that every product is launched with maximum market impact. You own the entire go-to-market roadmap, from concept to launch. In this role, you report directly to the Marketing Director.
Your responsibilities
- As a Product Marketer, you coordinate and drive the entire product launch process, closely monitoring planning, key milestones, and deliverables. In this role, you will have the opportunity to lead NPI meetings with various internal stakeholders.
- Take full ownership of all internal product communication. On the one hand, you train our sales teams and external partners; on the other, you support our marketing team in developing consistent content across all channels.
- You work closely with Product Management and provide valuable market-driven insights. In the case of product changes, you take the lead to ensure consistency. You safeguard the accuracy, completeness, and consistency of all product information.
- You develop clear and compelling value propositions and always start from the ‘why’. You translate technical features into concrete customer benefits. This ability to transform technical information into understandable and commercially powerful communication is key to success in the role.
What do you bring as a Product Marketer?
- A Bachelor's or Master's degree in Marketing, Business Administration, or Communications.
- 3 to 5 years of relevant experience in product marketing within a B2B environment. Experience with technical products is a strong asset.
- Knowledge of and experience with PIM systems (Perfion, Akeneo, Salsify) is a major plus.
- Experience with other tools such as CMS, Microsoft 365, DAM, ODS, or ERP systems.
- You are fluent in Dutch and English. French and/or German are considered a plus.
What you'll get as a Product Marketer at Locinox:
- A competitive compensation package including attractive fringe benefits (meal vouchers worth €8, hospitalization and group insurance, CLA90 bonus, eco vouchers, etc.), tailored to your experience and expertise.
- You'll join an international B2B environment that is part of an exciting growth story, alongside a team of Builders of Better.
- A challenging role with significant responsibility and interaction with a wide range of internal and external stakeholders.
Building better begins with a click!
Apply today!
